# The Power of Visual Storytelling
## Metadata
- Author: [[Ekaterina Walter and Jessica Gioglio]]
- Full Title: The Power of Visual Storytelling
- Category: #books
## Highlights
- incorporating a visual was far more powerful for several reasons. ([Location 167](https://readwise.io/to_kindle?action=open&asin=B00HSO0XDK&location=167))
- people respond to visuals more strongly and quickly than text alone, ([Location 175](https://readwise.io/to_kindle?action=open&asin=B00HSO0XDK&location=175))
- YouTube ([Location 188](https://readwise.io/to_kindle?action=open&asin=B00HSO0XDK&location=188))
- number two search engine after Google. ([Location 188](https://readwise.io/to_kindle?action=open&asin=B00HSO0XDK&location=188))
- Visual storytelling isn’t just a shiny new phenomenon. ([Location 208](https://readwise.io/to_kindle?action=open&asin=B00HSO0XDK&location=208))
- tell stories that spread. ([Location 218](https://readwise.io/to_kindle?action=open&asin=B00HSO0XDK&location=218))
- “show, don’t tell,” approach ([Location 231](https://readwise.io/to_kindle?action=open&asin=B00HSO0XDK&location=231))
- Pinterest, ([Location 236](https://readwise.io/to_kindle?action=open&asin=B00HSO0XDK&location=236))
- identify what brings people to a social media platform, ([Location 258](https://readwise.io/to_kindle?action=open&asin=B00HSO0XDK&location=258))
- “tell your life story with a new kind of profile,” ([Location 287](https://readwise.io/to_kindle?action=open&asin=B00HSO0XDK&location=287))
- 50% of status updates now included an image, and posts with images far outperformed those with just text alone.14 ([Location 299](https://readwise.io/to_kindle?action=open&asin=B00HSO0XDK&location=299))
- Pinterest, which is more focused on the sharing and categorizing of visual content. ([Location 303](https://readwise.io/to_kindle?action=open&asin=B00HSO0XDK&location=303))
- News Feed. ([Location 305](https://readwise.io/to_kindle?action=open&asin=B00HSO0XDK&location=305))
- quality images and videos stand out more than text status updates, and they generate more engagement. ([Location 311](https://readwise.io/to_kindle?action=open&asin=B00HSO0XDK&location=311))
- 46.1% of people say a website’s design is the number one criterion for discerning the credibility of the company, ([Location 379](https://readwise.io/to_kindle?action=open&asin=B00HSO0XDK&location=379))
- companies like Coca-Cola are reaching the valued friends-of-friends audience. ([Location 398](https://readwise.io/to_kindle?action=open&asin=B00HSO0XDK&location=398))
- Graphics are used as a shortcut to an idea that causes the audience to respond in a certain way. ([Location 401](https://readwise.io/to_kindle?action=open&asin=B00HSO0XDK&location=401))
- HubSpot is a fantastic example of a B2B company that leverages visual content and storytelling across a number of social media channels. ([Location 415](https://readwise.io/to_kindle?action=open&asin=B00HSO0XDK&location=415))
- HubSpot’s Pinterest ([Location 416](https://readwise.io/to_kindle?action=open&asin=B00HSO0XDK&location=416))
- STATS ([Location 424](https://readwise.io/to_kindle?action=open&asin=B00HSO0XDK&location=424))
- Memes are concepts and ideas that spread from person to person, ([Location 542](https://readwise.io/to_kindle?action=open&asin=B00HSO0XDK&location=542))
- The artistic, engaging, and humorous nature of cartoons makes this medium a powerful visual storytelling tool. ([Location 562](https://readwise.io/to_kindle?action=open&asin=B00HSO0XDK&location=562))
- While GIFs have been around since 1987, they’re experiencing a new surge in popularity due to an uncanny ability to put an exclamation point on a moment. ([Location 607](https://readwise.io/to_kindle?action=open&asin=B00HSO0XDK&location=607))
- Infographics bring together the best of data and visuals to craft a story. ([Location 621](https://readwise.io/to_kindle?action=open&asin=B00HSO0XDK&location=621))
- The beauty of infographics is that they can be designed around various data points on any topic. ([Location 625](https://readwise.io/to_kindle?action=open&asin=B00HSO0XDK&location=625))
- When it comes to visual storytelling, the power of video is undeniable. ([Location 633](https://readwise.io/to_kindle?action=open&asin=B00HSO0XDK&location=633))
- Social and online media have reinvented how we look at presentations. ([Location 667](https://readwise.io/to_kindle?action=open&asin=B00HSO0XDK&location=667))
- Aggregators offer access to timely, relevant content, ([Location 694](https://readwise.io/to_kindle?action=open&asin=B00HSO0XDK&location=694))
- RebelMouse site. ([Location 706](https://readwise.io/to_kindle?action=open&asin=B00HSO0XDK&location=706))
- your domain will be www.rebelmouse.com/username. ([Location 707](https://readwise.io/to_kindle?action=open&asin=B00HSO0XDK&location=707))
- MassRelevance, ([Location 714](https://readwise.io/to_kindle?action=open&asin=B00HSO0XDK&location=714))
- Design Personalization Usefulness Personality Storytelling Shareworthiness Real-time amplification ([Location 807](https://readwise.io/to_kindle?action=open&asin=B00HSO0XDK&location=807))
- The average adult attention span has been shown to be somewhere between 2.8 and 8 seconds; ([Location 927](https://readwise.io/to_kindle?action=open&asin=B00HSO0XDK&location=927))
- strong content— ([Location 935](https://readwise.io/to_kindle?action=open&asin=B00HSO0XDK&location=935))
- start a conversation that is appropriate to that network. ([Location 935](https://readwise.io/to_kindle?action=open&asin=B00HSO0XDK&location=935))
- members share their favorite images and photos, grouped around themes. ([Location 944](https://readwise.io/to_kindle?action=open&asin=B00HSO0XDK&location=944))
- Shareaholic, ([Location 948](https://readwise.io/to_kindle?action=open&asin=B00HSO0XDK&location=948))
- launched in March 2010. ([Location 952](https://readwise.io/to_kindle?action=open&asin=B00HSO0XDK&location=952))
- Pinterest now drives more referral traffic than Google+, YouTube, and LinkedIn combined. ([Location 956](https://readwise.io/to_kindle?action=open&asin=B00HSO0XDK&location=956))
- 80% of users are female, ([Location 960](https://readwise.io/to_kindle?action=open&asin=B00HSO0XDK&location=960))
- Pinterest pins that include prices receive 36% more likes than those that do not. ([Location 972](https://readwise.io/to_kindle?action=open&asin=B00HSO0XDK&location=972))
- 83.9% of a pinner’s time is spent Pinning, while 15.5% is spent liking and 0.6% is spent leaving comments. ([Location 981](https://readwise.io/to_kindle?action=open&asin=B00HSO0XDK&location=981))
- text is definitely secondary to the images. ([Location 988](https://readwise.io/to_kindle?action=open&asin=B00HSO0XDK&location=988))
- It’s all about translation: ([Location 995](https://readwise.io/to_kindle?action=open&asin=B00HSO0XDK&location=995))
- finding ways to appeal to Pinterest users, even if you don’t think your brand is a natural fit for the site. ([Location 996](https://readwise.io/to_kindle?action=open&asin=B00HSO0XDK&location=996))
- Pinterest’s format makes it very easy to share images, and it provides excellent lead generation, especially for visual industries. ([Location 1004](https://readwise.io/to_kindle?action=open&asin=B00HSO0XDK&location=1004))
- It is better to add your own Pinterest button on your website so you don’t lose out from users’ finding your photos from other sources, such as Internet searches. ([Location 1008](https://readwise.io/to_kindle?action=open&asin=B00HSO0XDK&location=1008))
- If you want followers to engage with your pins, make sure to like, follow, repin, and comment on other people’s images. ([Location 1039](https://readwise.io/to_kindle?action=open&asin=B00HSO0XDK&location=1039))
- Decide on the story you want to tell with your images. ([Location 1051](https://readwise.io/to_kindle?action=open&asin=B00HSO0XDK&location=1051))
- YouTube videos can be pinned to boards in the same way as any other thumbnail, so you can show off your expertise with how-to videos for aspects of your business. ([Location 1053](https://readwise.io/to_kindle?action=open&asin=B00HSO0XDK&location=1053))