# The One Hour Content Plan
## Metadata
- Author: [[Meera Kothand ]]
- Full Title: The One Hour Content Plan
- Category: #books
## Highlights
- Your content can also inspire and entertain your readers. ([Location 95](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=95))
- A content strategy is “a plan for building an audience by publishing, maintaining, and spreading frequent and consistent content that educates, entertains, or inspires to turn strangers into fans and fans into customers.” ([Location 104](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=104))
- Positioning Yourself as a Thought Leader or Expert ([Location 136](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=136))
- E.O.G (Expert-Offer-Goal) Method ([Location 143](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=143))
- ADDE (Attribute Markers - Do’s - Dont’s - Expressions) Formula. ([Location 148](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=148))
- Every single piece of content has a purpose in growing your blog and business, selling your products and services for you, and building your online presence… ([Location 154](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=154))
- create content that’s unique to you and your blog. ([Location 161](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=161))
- When you’re not able to articulate the direction you want your content to take your readers, it’s difficult for your readers to understand where you’re taking them too. ([Location 171](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=171))
- You have to get clear about why your blog exists. ([Location 173](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=173))
- the Driver of Change (DoC) concept, ([Location 175](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=175))
- why does your blog exists. ([Location 200](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=200))
- Content should transform your readers. And that transformation should progress both you and your audience toward your respective goals. ([Location 225](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=225))
- content buckets. ([Location 248](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=248))
- “Your ideal reader should become like an imaginary friend. ([Location 265](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=265))
- Content that tries to attract everyone attracts no one. ([Location 268](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=268))
- talk to your audience at the right level. ([Location 271](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=271))
- Look at comments in other blogs in your niche. ([Location 301](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=301))
- The beginner’s guide for the clueless blogger ([Location 311](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=311))
- you need to promote yourself and your content on channels outside of your blog. ([Location 364](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=364))
- guest posts, ([Location 365](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=365))
- speak on podcasts and create slide shares. ([Location 365](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=365))
- convert a subscriber into an engaged subscriber. ([Location 372](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=372))
- How different are you from The thousands of blogs in your niche and what do you want to be known for? ([Location 388](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=388))
- build authority and your blog becomes a go-to for those topics. ([Location 393](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=393))
- building content authority comes with having a distinctive point of view. ([Location 393](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=393))
- put your ideas together in an editorial calendar. ([Location 434](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=434))
- If you aren't already keeping a file of ideas, start now. ([Location 447](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=447))
- Make a tab for each of your content categories within the spreadsheet to store ideas. ([Location 448](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=448))
- Will your content add to the conversation that’s already out there? ([Location 475](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=475))
- set out to make every piece of content exceptional because when you do, people will start to notice and share your work ([Location 482](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=482))
- “what does the reader need to know to become proficient in this category?” ([Location 498](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=498))
- break each sub-category into topics (blog posts). ([Location 504](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=504))
- Category 1: ([Location 535](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=535))
- Category 2: ([Location 549](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=549))
- starting to become aware of the problem ([Location 549](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=549))
- Category 3: ([Location 563](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=563))
- aware of the problem ([Location 564](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=564))
- Category 4: ([Location 581](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=581))
- ready to buy but they have questions. ([Location 581](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=581))
- 5. They’ve purchased. They are ready for more good stuff from you. ([Location 594](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=594))
- your goals will determine your content direction. ([Location 643](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=643))
- Myths/Pick a fight ([Location 661](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=661))
- Guides or Ultimate Posts ([Location 676](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=676))
- Mistakes ([Location 680](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=680))
- Trends ([Location 690](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=690))
- Curated content/Roundup posts ([Location 702](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=702))
- Case studies ([Location 717](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=717))
- Success and failures ([Location 722](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=722))
- Useful Tools or Services ([Location 730](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=730))
- Questions ([Location 737](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=737))
- A brand voice is the tone you use to communicate with your audience. ([Location 759](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=759))
- brand voice should be consistent across your content pieces. ([Location 762](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=762))
- “When you write like everyone else, you’re saying, ‘Our products are like everyone else’s.’ ([Location 766](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=766))
- three steps you can take to define your brand voice. ([Location 769](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=769))
- Take stock. ([Location 770](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=770))
- What words describe your brand? ([Location 772](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=772))
- Analytical ([Location 781](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=781))
- Authoritative ([Location 781](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=781))
- Candid ([Location 782](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=782))
- Frank ([Location 784](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=784))
- Humorous Honest ([Location 785](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=785))
- Knowledgeable ([Location 786](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=786))
- I’d rather attract an audience that aligns with the format I’m most comfortable with ([Location 817](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=817))
- Pick a format that you enjoy creating content in, ([Location 824](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=824))
- Get consistent in one content format before choosing to add another. ([Location 825](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=825))
- your content has to disrupt their attention, draw them in by empathizing and compel them to opt-in to your email list to continue where the blog post has ended. ([Location 839](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=839))
- The Headline ([Location 844](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=844))
- Your headline sells your blog post. ([Location 845](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=845))
- Be clear first, clever second. ([Location 847](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=847))
- Be specific in your headline. ([Location 852](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=852))
- Address a specific emotion ([Location 855](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=855))
- Be sure your headline is searchable. ([Location 859](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=859))
- Include keywords in your headline. ([Location 860](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=860))
- Introduction ([Location 862](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=862))
- Your introduction includes a hook. ([Location 863](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=863))
- Ask your reader a direct question. ([Location 865](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=865))
- Include a shocking statistic. ([Location 867](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=867))
- Showcase a benefit or an end result. ([Location 869](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=869))
- Add a Cliffhanger. ([Location 871](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=871))
- Body of the blog post ([Location 877](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=877))
- Your subheads pique interest. ([Location 878](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=878))
- Curiosity, surprise, personality and emotion. ([Location 880](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=880))
- Writing with ‘you’ focuses on the reader. ([Location 883](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=883))
- Include trigger words in your body. ([Location 893](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=893))
- ‘Yes’ ([Location 899](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=899))
- triggers words ([Location 900](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=900))
- Contractions keep your writing conversational and makes your writing engaging. ([Location 903](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=903))
- Questions engage your reader. ([Location 908](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=908))
- Don’t use passive voice. ([Location 909](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=909))
- Hemingway app ([Location 911](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=911))
- links or screenshots to back-up your claims? ([Location 913](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=913))
- A scanner protected post: ([Location 919](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=919))
- Interlink to older posts that are relevant. ([Location 925](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=925))
- a system to capture your old content and keywords ([Location 927](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=927))
- conclusion has to inspire your readers ([Location 931](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=931))
- Quick Sprout ([Location 938](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=938))
- Henneke Duistermaat at Enchanted Marketing ([Location 945](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=945))
- Include a call to action. ([Location 950](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=950))
- Pictures should include the keyword in the title, alt tag, and filename. ([Location 964](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=964))
- YOAST SEO Tool. ([Location 982](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=982))
- You should spend 20% of your time writing your content and 80% promoting it. ([Location 995](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=995))
- Make your posts ‘scanner friendly.’ ([Location 998](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=998))
- Add Click-to-tweets. ([Location 1004](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=1004))
- Click to Tweet ([Location 1006](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=1006))
- Add social share buttons. ([Location 1006](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=1006))
- Don’t add all social platform share buttons to your site. ([Location 1011](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=1011))
- Tailor your images for each social platform. ([Location 1013](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=1013))
- Create good content. ([Location 1017](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=1017))
- figure out which pathway and ideas give you the most traction. ([Location 1024](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=1024))
- five main promotional pathways, ([Location 1027](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=1027))
- Social Media • Outreach • Email • Automated • Paid ([Location 1028](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=1028))
- Outreach ([Location 1056](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=1056))
- Email ([Location 1082](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=1082))
- Automated Promotion ([Location 1086](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=1086))
- Paid Promotion ([Location 1092](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=1092))
- batching content ideation. ([Location 1110](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=1110))
- why you need an editorial calendar together with your content plan. ([Location 1117](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=1117))
- major mistakes ([Location 1129](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=1129))
- Not tracking analytics ([Location 1130](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=1130))
- Not having a singular swipe file ([Location 1134](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=1134))
- Not using it enough and going by memory ([Location 1138](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=1138))
- two aspects to setting up an editorial calendar. ([Location 1143](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=1143))
- Wordpress Editorial Calendar Plugin ([Location 1149](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=1149))
- Content organization ([Location 1162](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=1162))
- Headline Analyzers and Generators ([Location 1168](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=1168))
- Keyword and content optimization tools ([Location 1176](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=1176))
- keyword. Editing ([Location 1181](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=1181))
- Visual Marketing ([Location 1184](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=1184))
- Distraction Free Writing ([Location 1187](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=1187))
- What goal does this piece of content fulfill? ([Location 1218](https://readwise.io/to_kindle?action=open&asin=B074T5ZHP7&location=1218))