# price structure Summary::Your pricing structure defines your pricing setup for products or services. ## What is a pricing structure? Your pricing structure defines your pricing setup for products or services, including your core price points plus discounts, offers, and strategy. It fundamentally answers the question, “How much do I charge for my product?” by helping you figure out the relationship between the value of your product or service (and especially how your customers perceive that value) and the costs incurred to create and provide it. Your pricing structure is powerfully influential over how your company is perceived from the outside and how fast it’s likely to grow. A company with a solid grasp of their buyer personas and the competitive value of their product charges a fair price. That equals big growth. Every pricing structure begins with a pricing objective. Change the objective, and you’ll have to change the structure, too. Whether you’re attempting to break into a competitive field, hawking a high-value and very innovative product, catering to a broad array of buyer personas, or playing to a narrow field, adapt your pricing structure accordingly. Clipped from [Pricing structure: Tips, definition, and examples](https://www.paddle.com/resources/pricing-structure) at 2023-11-17. # References / Links [[money relation]]