The socio-cultural context of men in rural Uganda is very particular. They are not use to be interviewed, not even to be in formal gatherings. Some of them cannot read or write. Despite choosing informal settings for the interviews, we suspected some participants felt intimidated and even when asking reinforcement and follow-up questions, their answers were generally briefer than expected for an in-depth interview. In any case, we always gave them space to give a complete answer and argumentation. Employing [[Sensitizing concepts]] during interviews, focus group discussions (FGDs), and data interpretation is crucial for flexibility. While participants are informed at the beginning of the interview that their responses are entirely anonymous and it is very important for us that they give honest answers, some may have provided socially desirable answers rather than being completely honest. To employ [[Thick description]] is also crucial to build a deeper understanding of the subjectivity and cultural aspects of their answers. We need to see the interview not only as a tunnel (web & web 1932: p.130), but also as a **topic**. (Holstein & Gubrium. 2003, p. 74): Quality criteria remains important, but we also use a critical lens considering the active behaviour of the interviewer and interviewed. [[Interview guide for beneficiary men]]