# Email Lead Nurture Sequences *** **Prev Card**: [[Year End Review]] **Next Card**: [[Creating Job Postings To Attract The Right People]] *** ## Overview This page contains a brief overview of Brad Steven's Email Nurture Sequence. ## Content The concept behind this is to develop people who are in your email list and get them to make a decision. The overall plan looks like this, and it is based upon LinkedIn Marketing efforts. ### Process Outline - LinkedIn - Identify candidate - Find what industry associations they are in and join them so you have that in common. - Send a connection request - Send message with a link to a case study your target may find useful. - The link should lead to your Website - Have a blog post with a case study - the story of how someone was successful with your product or service. - Have a Opt-in Monster, Sumo, or other tool to manage capturing leading information. - Give them a killer offer, email for an ebook. Once you have their email, here is the sequence ### Email Sequence 15-20 emails - Have an email nurture sequence that consists of short emails in the following sequence: - 5 Emails that establish credibility and authority. - 5 Emails that provide social proof. - 5-10 FAQ based emails that answer questions. ### About the Emails - Make them short - Focus on one thing per email. - Focus on education, not selling. - Call to action is two paths - either "I want to know more" or "I'm ready let's talk" 1. Link to a video or webinar recording to get more information in detail. 2. Link to schedule a call with a team member to get pricing and availability. - Opt-Out is always big and easy to see. > [!note] What if they don't do anything? > Then Brad leaves them in a long term, weekly email "tool of the week." For some people, the time is not right, but they are happy to continue to receive your emails _if_ you provide value. He has VA's research cool tools, and send them every week. ## Email Nurture Sequence Brad gave the follow 14 email sequence example that roughly follow his outline. 1. Acknowledge customer problem and offer ==**content**== to help solve it 2. Send **Customer Review #1** with Call To Action 3. Prove more ==**content**== that addresses the second problem and offer ==**content**== to help solve it. 4. Send **customer review #2** with call to action 5. Send **White Paper #1** on product or service 6. Give an overview of How others Have had the same problem and used our services to solve it. Send **Case Study #1** 7. Recap Original Problems and Offer Services As A Solution To Solve Those Problems. Send **Case Study #2** 8. Send **Customer Review #3** with Call to Action (Use review from **Case Study #1**) 9. Explain How Purchasing a (P/S) Will Solve their Problems 10. Send **Customer Review #4** with Call to Action (use review from **Case Study #2**) 11. Send **White Paper #2** 12. Send **Customer Review #6** with CTA 13. Send **Buyer FAQ** for P/S 14. Send **Customer Review #6** with [CTA](https://adespresso.com/blog/call-to-action-examples/) ## Sample Emails ## Bravous Draft **Subject**: Engaging students has never been more important… or challenging. (Read time 24s) Hi Steve, I know have a lot on your plate so I'll get right to the point.  As you look into 2021 and focus on how to bring students together and keep them safe, we can help.  In person, completely virtual, and hybrid esports events generate student engagement like no other event. Consider*: 1. Four times as many people watched a video game tournament as played in one. 2. Students engaged in chat an average 9.5 times per player. 3. Students came back to watch a tournament multiple times What this means is that students not only play, they interact.  If you'd like to know how we can help you create more student engagement on (and off) your campus, click this link and we'll send you our free guide on hosting College Esports Events. Scott *Data Drawn from all Bravous Esports 2020 productions Read Speed: 24s ## Example One of the best outreaches: **From:** Marc R <[email protected]> **To:** me **Date:** Tuesday, April 6 2021 at 6:17 AM MST **Subject:** Scott Novis - The Value of Your Executive Presence on LinkedIn Hi Scott, As you think about building your executive presence and thought leadership I thought you would find this article very interesting on the value an executive got from consistently sharing content on LinkedIn. It was featured in [Entrepreneur.com](http://entrepreneur.com/) and here is a link to it - [What I Learned from Posting to Linkedin Every Day for a Year](https://www.entrepreneur.com/article/365747) If you have any other questions about _my company_ or building your executive presence please let me know, looking forward to hearing from you! Very Best, Marc **Marc R** SVP of Growth at [some company](https://www.google.com) **Named an Inc. 5000 Fastest-Growing Company in America** **Some Company - Pithy Slogan** ## Connections - [[EO Accelerator Resources]] - [[2023-02-14]]