**Succinct**: Encoding is the process of converting information into a storable form in the brain. **Simple**: When you learn something, your brain changes it into a format it can keep. This is called encoding. Without it, you cannot remember later. **Accurate**: Encoding is the first stage of memory formation. It involves translating sensory input into neural codes the brain can store and later retrieve. There are multiple types, including visual, acoustic, semantic, and tactile encoding.