Chapter 14 - Why are Flowers Beautiful?.md : All these theories assume - with little or no argument - that for each logically possible aesthetic standard there could exist, say, a culture in which people would enjoy and be deeply moved by art that met that standard. Or that a genetic predisposition could exist with the same properties. But is it not much more plausible that only very exceptional aesthetic standards could possibly end up as the norm of any culture, or be the objective towards which some great artist, creating a new artistic style, spent a lifetime working? Quite generally, cultural relativism (about art or morality) has a very hard time explaining what people are doing when they think they are improving a tradition. #L3