# Fable Studio **Industry:** AI-Powered Entertainment **Type:** Private **Founded:** 2018 **Headquarters:** San Francisco, California **Website:** [fablestudio.com](https://fablestudio.com) *Creating the "Netflix of AI" where anyone can generate, remix, and share AI-powered animated TV shows* ## Latest AI News ### Amazon Backs Revolutionary AI TV Platform Showrunner **Date:** 08/01/2025 Amazon's Alexa Fund has invested in Fable Studio's groundbreaking Showrunner platform, dubbed the "Netflix of AI." The platform allows users to create entire animated TV shows using simple prompts, transforming passive viewers into active creators. With over 100,000 users on the waitlist, Showrunner represents a major shift toward two-way entertainment where audiences can generate new episodes, remix existing content, and insert themselves into shows. ## Overview Fable Studio is pioneering AI-generated entertainment through its revolutionary Showrunner platform. Founded by CEO Edward Saatchi, the company transforms traditional passive entertainment into interactive, user-generated content where anyone can create professional-quality animated shows with simple text prompts. The platform automates writing, animation, and voicing, democratizing content creation for mainstream audiences. ## Key Products/Services - **Showrunner Platform**: AI-powered streaming service for user-generated animated content - **"Exit Valley"**: Satirical comedy series mocking Silicon Valley elites like Elon Musk and Sam Altman - **"Everything Is Fine"**: Relationship dramedy with sci-fi elements - **Creator Revenue Sharing**: Up to 40% revenue share for original content creators - **IP Licensing Tools**: Platform for studios to legally allow user-generated spin-offs ## Recent Developments - Amazon Alexa Fund investment announced (August 2025) - Public alpha launch with 100,000+ user waitlist - Unnamed major studio signed IP licensing agreement - Credit-based subscription model planned ($10-$40 monthly) - Active negotiations with multiple Hollywood studios for IP licensing ## Financial Information - Amazon Alexa Fund investor (investment amount undisclosed) - Planned subscription revenue model: $10-$40 monthly - Creator revenue sharing: Up to 40% for original content - Currently free during public alpha phase ## Leadership - **CEO & Co-founder**: Edward Saatchi (former Oculus Story Studio) - Previously founded VR storytelling company Oculus Story Studio ## Competitive Landscape - **Main Competitors**: Traditional streaming platforms (Netflix, Disney+, Amazon Prime), AI video generation tools (Runway, Pika Labs) - **Market Position**: First-mover in consumer AI-generated episodic content - **Differentiators**: Focus on episodic storytelling, creator revenue sharing, IP licensing partnerships, two-way entertainment model ## Perplexity Queries ### Latest Company News [Summarize the latest news about Fable Studio, focusing on recent developments and announcements. Include information from reputable sources such as news articles and press releases. Provide a list with sources and summaries for each piece of news.](https://www.perplexity.ai/search/Summarize-the-latest-news-about-Fable-Studio-focusing-on-recent-developments-and-announcements-Include-information-from-reputable-sources-such-as-news-articles-and-press-releases-Provide-a-list-with-sources-and-summaries-for-each-piece-of-news) ### Industry AI News [Latest AI news for Fable Studio and the AI Entertainment industry. Provide a list of recent AI-related developments, initiatives, or products from Fable Studio and other companies in the AI Entertainment industry. Include sources and brief summaries for each item.](https://www.perplexity.ai/search/Latest-AI-news-for-Fable-Studio-and-the-AI-Entertainment-industry-Provide-a-list-of-recent-AI-related-developments-initiatives-or-products-from-Fable-Studio-and-other-companies-in-the-AI-Entertainment-industry-Include-sources-and-brief-summaries-for-each-item) ## Tags #ai-entertainment #streaming #content-creation #animation #venture-backed #amazon --- *Last Updated: 2025-08-04*