# Market Sizing & Analysis Engine **What It Does:** Automatically calculates market sizes, analyzes industry trends, and generates comprehensive market analysis reports using multiple data sources. **How It Works:** 1. Pulls data from industry databases, government sources, and company filings 2. Applies standard market sizing methodologies (top-down, bottom-up, value theory) 3. Cross-validates estimates using multiple approaches 4. Generates market size calculations with confidence intervals 5. Creates trend analysis and forecasting models **What You Need:** - Industry databases (IBISWorld, Euromonitor, Statista) - Government data APIs (Census, Bureau of Labor Statistics) - Company financial data sources - Market research platforms ## Step-by-Step n8n Setup 1. **Create Market Sizing Workflow** - Start workflow called "Market Sizing & Analysis Engine" - Add "Schedule Trigger" for regular market data updates 2. **Multi-Source Data Collection** - Add "HTTP Request" nodes for industry database APIs - Connect government data feeds for macro-economic indicators - Pull company financial data for market participant analysis - Gather demographic and consumer spending data 3. **Market Size Calculation** - Use "Code" node to apply sizing methodologies: - Top-down: Total addressable market × penetration rate - Bottom-up: Units sold × average price × market participants - Value theory: Customer value × number of customers - Cross-validate results and flag significant discrepancies 4. **Trend Analysis & Forecasting** - Apply "Math" functions for growth rate calculations - Identify seasonal patterns and cyclical trends - Generate 3-5 year market forecasts with scenarios 5. **Report Generation** - Create structured market analysis reports - Include charts, graphs, and executive summaries - Provide methodology explanations and data sources ## Alternative: Make.com Setup 1. **Create Market Analysis Scenario** - Name scenario "Market Sizing & Analysis Engine" - Add "Schedule" module for regular data updates 2. **Data Aggregation** - Add multiple "HTTP > Make a request" for data sources - Use "Math > Perform a function" for calculations - Apply market sizing formulas automatically 3. **Analysis and Validation** - Add "OpenAI > Create a chat completion" for trend analysis - Cross-validate estimates using multiple methodologies - Generate confidence scores for market size estimates 4. **Automated Reporting** - Add "Google Docs > Create document" for market reports - Include visualizations and executive summaries - Send "Email > Send email" with completed analysis ## What You Get - Consistent market sizing methodology across all projects - Real-time market data updates and trend tracking - Cross-validated estimates with confidence intervals - Professional market analysis reports ready for clients ## 💰 Monthly Operating Costs **Small Business (up to 250 employees, basic market analysis):** - Automation platform: Free (n8n self-hosted) to $20/month (Make.com Standard) - Industry databases: $500-1,500/month (basic subscriptions) - Government data APIs: Free to $100/month (premium access) - Analysis tools: $50-200/month (charting, reporting) - **Total: $550-1,820/month** **Medium Business (250-1,000 employees, comprehensive analysis):** - Automation platform: $50/month (n8n Pro) to $99/month (Make.com Pro) - Industry databases: $2,000-5,000/month (premium subscriptions) - Government data APIs: $200-500/month (enterprise access) - Analysis tools: $300-800/month (advanced analytics) - **Total: $2,550-6,399/month** **Enterprise (1,000+ employees, global market intelligence):** - Automation platform: $200+/month (enterprise n8n) to $400+/month (Make.com Enterprise) - Industry databases: $10,000+/month (enterprise, global coverage) - Government data APIs: $1,000+/month (global data access) - Analysis tools: $2,000+/month (enterprise analytics, custom models) - **Total: $13,200+/month** *Cost assumptions: Industry database complexity, global data requirements, custom analysis models* ## 🔗 More Management Consultant Automations **Need different solutions?** - **[🏠 Management Consultant Overview](Management%20Consultant%20Overview.md)** - All automations for management consultants - **[🏠 All Automation Guides](../../AI%20Automations%20Guide.md)** - Main directory and getting started - **[🎯 Find by Problem](../../Automation%20Workflows%20by%20Problem.md)** - "I'm drowning in emails" or "My finances are a mess" - **[👔 Find by Job Role](../../Automation%20Workflows%20by%20Job%20Role.md)** - Browse by your profession - **[📚 Automation Best Practices](../../Automation%20Best%20Practices.md)** - Learn the fundamentals --- *Last Updated: 2025-08-03*