# Data Deletion Services: Script ## I: Intro; Why Comply? Why would a data broker delete your information? Think about it. Isn't the entire point of a data broker to collect and retain your information? Like, isn't that their whole business model? When I requested Office Depot to delete personal information that they collected about me, like my name and purchase history, they refused to do so because of where I live. If I were to nicely ask [[General Motors]] to delete my data regarding what medications I take *(yes, that's a real thing)*, they will also refuse for the same reason. Neither of those companies are considered "data brokers", but what, they care _**more***_ about retaining my data than an actual data broker? That doesn't make any sense to me. Is it because they're legally required to comply? Or do they simply comply out of the goodness of their own hearts? In this video, we're going to find out what a data broker is, how they collect your data, who they share it with, and whether companies like [[Incogni]] and DeleteMe are a scam or not. This video is not sponsored by anyone. For full transparency, DeleteMe has tried to sponsor this channel in the past, but I rejected their offer. That said, I don't know that I would have actually looked into making this video if they hadn't emailed me, so you can thank them for that. ## II: What is a data broker? A major selling point of services like Incogni and DeleteMe is that these creepy data brokers collect your data and sell it off to the highest bidder. In fact, their entire business relies on data brokers existing, so let's find out what a data broker really is. It turns out, like with most things, it's more complicated than you'd probably expect. The term "data broker" itself is a pretty loose expression, covering all kinds of different companies. I actually suspect the reason Incogni and DeleteMe use the terminology "data brokers" is intentional, as it's almost too broad to describe what's really going on. There are 5 major categories of data brokers. I'll quickly give you an idea of what they are, and what data they're collecting, and then we will dive deeper into each category. The most common type of broker that data deletion services work with are people search services. These are companies that act like modern day phone books, but online. Much like a physical phone book, they're available to pretty much anyone, and often have a majority of the important information posted for free. Then, there are Marketing data brokers. These companies gather large amounts of information about your online activity and put it into pools of certain behaviors, otherwise known as inferred data. We'll dive into more detail as to what this looks like in a bit. If you've ever applied for a car loan or gotten a credit card, you'll be familiar with the next kind of broker: Financial information data brokers, otherwise know as credit reporting bureaus. This category is dominated by three companies, Experian, Equifax, and Transunion. They track financial things, like payments to your phone bill, utilities, when you pay rent, payments to loans, when you apply to lines of credit, or even have your credit checked at all. In a similar vein, there are risk mitigation data brokers. These are companies that track your identity, often for preventing fraud. When you apply for a job, or even apply for an apartment, this is how they do background checks. They work with risk mitigation data brokers. The last on our list is personal health data brokers, by far the creepiest in my opinion. These companies track health related data, like when you purchase an over-the-counter medication, or even your search history of a health related topic. None of this data is protected under HIPPA, so these companies go nuts in collecting and selling this data to pharmaceutical companies. Before we start diving into these categories, I want to call out that the last four on this list are a vast majority of data brokers that make up the term "data brokers". Services like Incogni and DeleteMe really only scratch the surface when it comes to deleting your data. ## III: Personal Health Data Brokers You know what, I want to mix it up today. We're going to start with the category that just gives me the creeps. Personal health data brokers are in my opinion the worst kind of data broker. They collect an obscene amount of highly sensitive information with almost no regulations at all. To help showcase what I mean, we're going to use the privacy visualizer. First, they collect health data, which seems pretty obvious. This would be direct health data from something like a smart watch, or an app that tracks heath metrics, but they opt to share that information for some reason. We'll explore an example of this in a moment. Usage Data depends on the service or tool in question, but how you use it can sometimes qualify as health data. An example of this would be something like a smart toothbrush. The usage of these tools can indicate certain health patterns, hence the category of usage data. If you've ever searched for a health related product on Amazon, guess what, they will sell that information to a personal health data broker who will then sell that to advertisers! And would you believe it, we have a category for that, it's search history. Similarly, if you've read a few health related articles using Google Chrome, Google will sell that information as well! Though, Google is a sort of data broker in all but name, and they're also one of the biggest advertising companies out there, so this example is a bit more complicated than what we're looking for in this video. But, browsing history is a category, and we can count that. Last, we have purchase history. If you buy a health related item using PayPal as your purchase method, PayPal will happily sell that information to personal health data brokers. Let's look at a more complete example of how a personal health data broker might get this data. There's a sponsor here on YouTube I've seen a few times before, Eight Sleep. If you've never heard of them, they make an overpriced smart mattress that tracks your sleeping patterns and keeps you cool while you sleep. Great, that all sounds cool, how do they fit into this picture of personal health data brokers? Welp, they clearly state in their privacy policy that they sell usage data to advertisers. This means that your usage of the mattress and the attached services are sold to companies who can use that information to show you health-related ads. What does that look like? Well, let's say you've been having a hard time sleeping for a few nights. That data could be sold to a pharmaceutical company that makes sleeping pills, and then you'll start seeing ads for said sleeping pills. Or, let's say your heart rate is a little elevated while you sleep. They can now show you ads for heart medication! Heck, that heart rate tracking can be used for weird things like understanding how you interact with other platforms, like Facebook. If Facebook shows you an article while you're laying in bed, and they know you've been looking at it for a while, they can combine that data with what Eight Sleep collects and bammy wham! They now know you had an elevated heart rate while reading it, implying you were angry. They can use that data to show you more of those articles, since it keeps you on the platform longer. I know, it sounds crazy, but it's pretty clearly spelled out in their privacy policy that they share a lot of this information with Facebook, and we all know how Facebook is about data. Remember, none of this is regulated and it doesn't fall under HIPPA guidelines at all, so to them, it's all fair game. Also, Eight Sleep charges you a monthly fee to see your health data and cooling and whatever, and if you stop paying, you can't use those features, but they still track all this precious data. Please don't buy one of these, they're a privacy nightmare. Let's move on to the next kind of data broker. ## IV: Risk Mitigation Data Brokers Risk mitigation data brokers are probably one of the most overlooked kinds of data brokers out there. They are most commonly used in scenarios where your identity needs to be validated for, believe it or not, mitigating risk. Like I mentioned earlier, if you've ever applied for a job, or sent in an application for an apartment, they often use Risk Mitigation data brokers to make sure you are who you say you are, and you don't have a history of doing "unfavorable" things. With a job application, that can be things like changing jobs rapidly, or in some instances, working multiple jobs. With an apartment, it can contain things like rental history, late payments, and other similar items. If we plug this into the privacy visualizer, here's what we get. First, they collect Contact Info, which will include things like your name, current and previous addresses, phone number, and email addresses. This doesn't seem to be collected in all cases, but identifiers are still pretty common from what I found. This comes up when the data is aggregated to identify you under one unique identifier, rather than through your name. Though, this is normally done in addition to your name and other contact information, but it still counts. Next is location. No, they aren't tracking where are all the time, just things like your address, and other addresses related to you, like your work address. Lastly, there's financial info. This can sometimes contain things that would show up on a credit report, such as a list of debts, payment history, and other similar information. Which leads us perfectly into our next data broker type! ## V: Financial Information Data Brokers Financial Information Data Brokers. You may recognize this category by another name, credit reporting bureaus. If you live in the United States, this is data that you cannot opt out of, or have deleted at all. This is all the information that makes up your credit score, which is captured by the major companies, Equifax, Experian, and Transunion. The information the have is used most often when dealing with creditors. If you want to get a loan for a house, or a car, that's all tracked. If you get a credit cart and pay it off every month, that information is reported to these three companies. If you have a dozen credit cards and they're all maxed out and you're always late on payments, guess what, they track that, too. This data is considered highly sensitive, as if it gets breached, you are at a much higher risk for identity theft. What's that? Equifax had a data breach a while ago? 15 million users you say? Oh and what's that you say? They're not only still a widely successful company, they have also wedged themselves so deeply into our economic system that you are not allowed to opt out of this data collection, despite their very traceable history of mishandling it? Dang, that's pretty darn annoying. Anyways, here's what these look like on the visualizer. Financial info contains things like your credit score, the debt you're in, the creditors you've applied to, any late payments, even how much money you make. Purchase History is generally limited to major purchases, but that still counts as purchase history. Location once again is mostly just your address, they don't really care where you currently are. Identifiers, as they have a sort of profile about you can have an ID associated with it. Also, your social security number is technically an identifier. Contact info, including your name, address, phone number, email address. Sensitive Info, including things like your birth date, social security number, and I mean, your credit score is something I'd consider pretty sensitive information. ## VI: Marketing Data Brokers Next up is Marketing data brokers! This one is a fun one, I promise. The goal of a marketing data broker is to acquire vast amounts of indirect user data to sell to companies looking to advertise their products. Much of this is done through something called "inferred data". Another common misnomer for this is a "user persona", but those are normally made up people that can guide what inferred data is actually sought after. To help show how this works, I'll need 100 volunteers. Great, hi everyone! As it currently stands, I don't know anything about these 100 people. So to help me identify them, I'll ask a simple question that might describe something they do. To make it a little more clear, I'll highlight the tile they're standing on to represent if they do the thing in the question. Let's start off with a pretty specific example. Of the people here, who has shopped at a Target within the last 6 months? Great! So as you can see here, 54 people in this sample fall under this description. If you imagine the general scale of the amount of people who have shopped at Target within the last 6 months, you can imagine that the number is far too high to properly identify any one person. This sort feels like it identifies you, but without actually identifying you. It's sort of like a gigantic game of "Guess Who", but without names. Let's see what other groups we could apply here. So we have our 54 people who have shopped at target. Let's highlight people who live in Atlanta, Georgia. Okay, that's 20 people in our sample. What about people who drink coffee? People who listen to punk rock music? People who have a commute between 10-15 miles to work? Who here owns a PlayStation? Anyone here love dogs? Who here has recently watched an educational video on YouTube? What about people who are concerned about privacy? These grouping by themselves can't identify any one person, but if we add it all up, with people who shop at target that live in Atlanta, Georgia, who also drink coffee, listen to punk rock, have a 10-15 mile commute, owns a PlayStation, loves dogs and watched an educational video about privacy on YouTube? Well, that describes just one person from this sample. But, here's the thing. I still can't identify who this person is. I certainly have enough detail to know what I could advertise to this person, but I don't have their name, or address, or any personally identifiable information. I can infer a lot about them without actually knowing them. These inferences are just aggregated groups of hundreds or thousands of people. This is the data that is mostly often used to show you personalized ads. Let's plug all this into the privacy visualizer. Purchases can describe the items that you buy. Going back to our list of examples, this would be the people who drink coffee, own a PlayStation, or even the people who recently shopped at Target. Location information can be used as well, from something as broad as the people who live in Atlanta, to using location services to determine the people that have a commute of 10-15 miles. Usage data is information about how you use certain services. This would include our people who recently watched an educational video on YouTube, even the people who listen to punk rock music. Search history can include items that you search for that can infer certain things. If you search for photos of dogs and puppies often, you're probably a person who loves dogs. If you searched for this video, you're probably a person concerned about privacy. In fact, the people who are concerned privacy are the people that Incogni and DeleteMe are aiming to show their ads to. They know through inferring what my channel is about that my viewers are likely concerned about privacy, and that they would be an easy sell to you. Do they know who any of you are? No, of course not. But by watching my channel, they infer that a number of you do care about this stuff. This also contains browsing history, so all the websites you visit can be added to your inferred data. Here's the big question, though. If they collect the inferred data in the first place, and they know they can show you an ad, wouldn't they have to be able to identify you in some way? Well, they do! They normally tie your usage of the internet to something called an advertising ID. This is a randomized string of numbers that is assigned to your Google account, or even your phone itself. Heck, even cookies can be a sort of identifier, as we explored in my video about cookies. It's worth calling out that these methods of identifying you are rarely associated to your name or any personally identifiable information. It's more of a "this particular cell phone has a user that does these things". That all said, there can be sensitive information attached to this, too. Depending on what you look at online, it can be inferred if you are pregnant, if you have a disability, if you're religious, if you're a part of a trade union, even your own political opinions can be inferred. What's weird here is that if you tried to request your information be deleted from these data brokers.. well, what would they delete? If they have personally identifiable information, sure, some will delete that. But, a majority of the data these companies have is non-identifiable (on deleted), so they can't exactly delete it because they can't trace it back to you. The only identifier they get is that random string, which can be changed or deleted by you. If you clear cookies, that can remove one of these links. If you change your advertising ID, that also removes one of these links. So while these companies can't really delete this data, you can at least obscure what data you're attached to. ## VII: The Risks of Inferred Data Okay, but on the surface, it seems like nothing is wrong with this inferred data, right? I mean, it can't easily be traced back to you. Well, as always, here's where data breaches come in to ruin the fun. Scammers could use this inferred data to target people that are more likely to fall for scams with shocking accuracy. This data could be cross-referenced with public data. Let's look at one of our dudes here. This guy goes to coffee shops in the afternoons, he lives in Seattle, Washington, he is looking for a new job, he has a dog and travels once per year. Well, let's say that he also posts publicly to various social media platforms. He post selfies of a coffee shop some afternoons to Snapchat. On LinkedIn, it shows that he lives in that Seattle, and he is seeking a job. On top of that, he shows photos of his dog, and even his once per year travel event on Instagram. Sure, cross referencing that data could take a lot of time, but this is where spear-phishing campaigns could come in. Scammers could just send out a bunch of automated texts and calls to a massive list of phone numbers that were in a data breach. If that data is attached to any inferred data, like companies like Toyota or Facebook would have, they could make a very targeted kind of attack without knowing who they're hitting. The goal isn't to trick everyone, the goal is to more effectively trick just a small group of people. Since they know what city he lives in and that he's looking for a job, they'll send out texts to all the leaked numbers in that city, and they'll say something like: "Hi, we were informed you were looking for a job with 50% travel. We can offer such a position. If interested, please apply here *(shady link)*". Now, a majority of people would probably ignore this, but to someone who is seeking a job and also loves to travel... well, it seems like a dream come true. Remember, the more data that scammers have, the easier it is for them to target you in a very specific way. ## VIII: People Search Services This brings us perfectly into our last data broker category: People search services. These are simply the evolution of physical phone books being migrated to the digital realm. If you're too young to remember, there were companies that would basically track everyone's name, phone number, and sometimes even their address, and print it out in a huge book that they would send to everyone in the mail. They'd even attach them to these things called phone booths! How fun! Anyways, as this information is moved online, they obviously put that directly identifiable information like your name, phone number, and address in there. The thing about the online world is that you can also have an online presence, so some of them started adding things like social media profiles. Some of these companies took it in a weirder direction by adding other public records like arrest records, property records, and more. More specific information is normally behind a paywall, but everything else, like your name, phone number, address, and even social media profiles can all be seen for free by anyone. Who's looking? Sometimes, it can be landlords that don't want to pay for those risk mitigation data brokers. Private investigators are probably pretty pleased with these kinds of services. Actually, any weirdo on the internet, which has been problematic for supporting things like doxxing. And there was even a reality TV show that used these services, I think it was Catfish. Okay, so this can be pretty creepy. Now we need to ask the scary question: Do people search services comply with data deletion requests? Weirdly enough, a vast majority of them do comply. And not all of them are even required to comply. Many of these companies are based out of states that are not required to comply, yet they will comply anyways. From what I understand, they do this to avoid future regulation, legal pressure, and bad press. Well, that's good at least. You can delete this information using the forms on the websites, normally linked at the bottom. In the description, I've linked an amazing guide on how to delete your information from a bunch of these services for free. Actually, these are the most common type of data broker that services like Incogni and DeleteMe work with, so things are starting to make more sense. In fact, let's finally talk about data deletion services. ## IX: Data Deletion Services These are companies like we've been talking about, Incogni and DeleteMe. Some other examples would be Mozilla Monitor, Aura, Optery, Onerep, and Atlas Privacy. I'm certain there are more than that, but they all work in the same way. They offer to delete the data that's been collected about you from mostly people search data brokers. Most of them use automated systems to make this possible. However, In the case of DeleteMe, it doesn't seem like it's that much faster than doing it yourself. Let's break down one of the sponsored spots for DeleteMe. Just like in my VPN video, I am not being critical of the creator shown in this video. I am being critical of DeleteMe and the script the provide to creators. That's it. *(Section 1 of that video)* This is sort of misleading in my opinion. That 4,000 number really makes it sound like it's from 4,000 data brokers or something, but it's actually 4,000 individual items. So let's say one data broker has your name, your personal email and work email, your phone number, and your last 4 addresses. That's 7 "listings" in this example, but just 1 data broker. They all do this, by the way. Here, I'll use myself as an example. Before researching this video, I used Mozilla Monitor. They showed that from one data broker, there were 3 email addresses, 1 phone number, 9 addresses, and 4 family members. Of that information, only 8 of the items were actually correct pieces of information. The others were incorrect emails, the phone number wasn't ever mine any any point in history, some of the addresses were wrong, and even the list of family members contained people I've never heard of before. All these data deletion services will count this as 17 removals, but it was all from a single source, half of which was not even my data. You see how the numbers feel bigger than they really are? *(Section 2 of that video)* Let's rewind for a moment to that screenshot. There are 26 total data brokers in this list. Of those, there are over 4,347 pieces of information, and of all of those, DeleteMe has removed 38, which was very likely from a single data broker, given how big that other number is. So, they're claiming that they spent 9 hours contacting one data broker. Additionally, according the the voice over itself from the first part, that was 6 months of paying for DeleteMe. I'll admit, though, this isn't accounting for the search time, but think about this. I don't know about you, but I'm fairly confident I could send more than 26 emails in a 6 month period. Heck, I know that's true, I regularly send more than that in a standard 8 hour workday. *(Section 3 of that video)* As we discussed, that is a tiny fraction of the actual amount of data brokers that are out there. Yes, removing this data is good, but you can do this for free, and as shown here, probably more efficiently than DeleteMe. This now begs the question. Are these data deletion companies legit? Well, for the most part, yes. I'll admit, though, I don't like that some of them mess around with dark patterns. Incogni, for example, forces users to contact support to cancel a subscription. They also post obviously fake reviews on Reddit, but, overall, they technically do what they say they do. Is it a scam? No, it's pretty clear to me that they do offer the service of deleting your data from a list of data brokers. A scam means to take your money with malicious intention of offering nothing in return. That is obviously not the case here. A better question would be, is it a good deal? In my opinion, not really, no, unless you live in a state with a "right to delete" law. If you live in one of these states, services like this could actually be helpful, as they will often look into adding other data brokers if you ask them to, and that could make the process of cleaning up your online presence a bit easier. That all said though, a majority of people in the US wouldn't exactly benefit from this kind of service. Luch: Wait, I feel like we've heard this before! Anthony: Look everyone, it's friend of the channel, Luch! Luch: Hey! I just overheard what you've been talking about, and this all sounds really similar to what you’ve said about VPN companies. They kind of seem like the same thing.  Anthony: Do you mind elaborating? Luch: Well, both data deletion services and VPNs technically provide the services they claim to. And they do it at a very low cost to them but charge a much higher price to you, the consumer. Most people also don’t really need either service. VPNs provide a solution to a problem that most people don't normally face. And In the case of data deletion services, the data you’re trying to have deleted will always be replaced unless you’re a resident of one of the right to delete states.  Even if you do live in one of these right to delete states, you would still have to manually request that your data be deleted by every other data broker in the country. And that is a time-consuming task. There are over 1700 registered data brokers in the United States, which is already far more than the 200 or so that these companies actually delete from. But there are only a few states that have laws requiring data brokers to be registered, so that number is likely even larger when you take into account the unregistered ones. It’s estimated that there are over 5000 of these brokers worldwide. Oh, and as it turns out, Incogni is owned by SurfShark, and SurfShark is owned by NordVPN so it really is the exact same thing as a VPN company. Funny how that works.  Anthony: Fantastic points, thanks for the extra insight! Luch: Sure thing! I'll let you get back to it! Anthony: Thanks for stopping by! ## X: The Real Controversy This has me all thinking... Are we just looking for a new company to hate on? Hear me out, after the Honey scandal, people started giving these services the stinky eye because it felt too good to be true. As we just learned, it's not as wonderful as they make it seem. They have good marketing, but it's just a simple tool that can only do so much about the actual problem. These companies are just taking advantage of the fact that data brokers run freely with no restrictions. It's an infinite money glitch that they're just jumping on before regulations eventually catch up They're not the the source of the problem, nor are they the solution to the problem. The actual problem is the data being collected in the first place. Companies like Meta, Google, Amazon have been allowed to collect and sell this data with almost no oversight in the US. Even now, 20 states have some sort of consumer privacy law, but to this day, there isn't a single law that prevents a company from collecting unnecessary the data in the first place. The European Union has restrictions against these companies with the GDPR. They absolutely prevent companies from collecting certain types of data from the start. It's hard to imagine that there would be a federal change anytime soon, given that the past 3 presidents have welcomed big tech with open arms. This is not a political jab at either side, but instead, at both. Both democrats and republicans have enabled companies to have this power. Both democrats and republicans have failed to protect the people they're supposed to represent. I mean, even the CEOs of these companies aren't protected from their own data collection. Mark Zuckerberg's personal information has been breached from Facebook breaches in the past. ## XI: Conclusion; What You Can Do Okay, so what can do? It might feel a little counter intuitive to what I just said, but call your local representative, and demand for better privacy laws. Even the states that have "good" privacy laws can be greatly improved. Be loud, be annoying. You have to pretend that these local representatives have never heard about what you're talking about before. Be loud, but be clear in your language. Be specific! For example, I don't like that companies are allowed to collect data that is solely used for targeted advertising. It is often times greatly mishandled and results in it being leaked to scammers, which costs Americans hundreds of billions of dollars each year. If you want to learn more about how data breaches lead to scams, watch my video about that here. When talking to your local representative, give clear examples. Identify what companies are doing this, and show it in their own privacy policies. Here's an example. Spotify shares data with these 94 companies by default, and I think it's unnecessary for a company that streams music to have all of this inferred data. Data that is retained for any period of time is at risk of a data breach, which hurts consumers. When these 94 companies are also given access to that information, it stops being a question of "if there will be a data breach", rather "when will 1 of these 94 companies get hit with a data breach". In 2024, nearly half of all companies in the US experienced a data breach. Using that information, we can reasonably assume that 47 of these companies will have a data breach. If there were regulations in place to prevent Spotify from collecting this information in the first place, the risk of a data breach would be greatly reduced, as the unnecessary user data wouldn't be there to begin with. Data breaches wouldn't have as much incentive to hack Spotify. Here's another example: General Motors knows what medications I take and they infer my intelligence through various sources of data collection spelled out in their privacy policy. This is an inexcusable abuse of power and they do not need to know any of that for me to drive my car. In the European Union, General Motors sells vehicles that work exactly like they do here in the US, but laws like the GDPR there protect their citizens, and this kind of data isn't collected at all. Here is the EU version of the privacy policy for General Motors, and here is the US version. It's clear why they collect as much as they do here: there are no regulations in place to protect consumers. If you want something more actionable on your end, fight back with your wallet, if you're able to. For example, stop using Gmail. For years now, they have read every single email that you get, which means every purchase you make is now very valuable data to sell to advertisers. I'll note that this can take a very long time to fully transition away. It took me an entire year to move from Gmail to Startmail, and even then, I faced minor inconveniences with services I forgot to move over. It takes time, so be patient. Another thing that I'll always advocate for is block all the ads. A big point of this data being collected is to sell to advertisers, so start blocking them from making their money. Show that we don't want to be tracked like this. I've heard other creators compare this to piracy, but I disagree. Blocking ads is not piracy. I understand that it can hurt small creators in the crossfire, so if you're able to, support your favorite creators directly. Another thing that can help cross-referencing your data can be to avoid public facing social media, at least where you're name is shown. This can range from things like Facebook, LinkedIn, and even Steam. Be cautious about where you publicly show your name. Most platforms have privacy settings that you can use to hide some of this information. If you want more information on what you can do about feeling powerless to data collection, I highly suggest you watch my video on "what if you can't reject convenience". Believe me, there is always an option. As always thank you for watching. Please be kind and patient with each other. I want to give special thanks to everyone supporting this channel through memberships and Patreon. Considering that a lot of my channel is about showing the truth behind a lot of common sponsors, it doesn't feel right for me to start taking them on like most growing YouTubers do. However, I would love to make videos for you all full time, so if you have some money to spare and want to help that dream become a reality, consider either becoming a member or subscribing to my Patreon page. By doing so, you'll get early access to videos, exclusive access to a supporters-only discord server, and more. The link to the Patreon is in the description or at patreon dot com forward slash reject convenience. Peace! Luch: Head's up boss, Spider-Man is headed your way Anthony: Excellent! Bwahahahaha! I'll get you this time, SPIDER-MAN! Spider-Man: Doc Ock! You're looking more menacing than usual! Did you do something with your hair?" Anthony: Ugh, get over here, you pest! Oof, ack, yowza, you gotta punch there, Spider-Man! Spider-Man: Thanks, I've been working on a new move, wanna see? Anthony: Argh you've defeated me once again! Spider-Man: Better luck next time!