_"When you know who you are and what you stand for, external pressures become background noise"_ Theory of Change is a framework that starts with intrinsic values and vision to guide transformation, rather than letting external pressures dictate direction. In the cosmetics industry, it serves as an internal compass for authentic, sustainable development. As a sustainable cosmetics expert, I've witnessed how companies without clear internal direction become caught between regulatory demands and market pressures. Theory of Change offers a different path: one that starts with core values and builds outward from there. This resonates deeply with my belief that true sustainability comes from intrinsic motivation, not external pressure. A ToC is good because it provides stability in decision-making and enables proactive strategy. It does require deep organisational self-reflection. - [[ToC Implementation in Cosmetics Industry]] - [[ToC vs Traditional Strategic Planning]] - [[ToC and Impact Entrepreneurship]] - [[ToC and Regenerative Business Models]] ## Resources [[Notes from Creating-Your-Theory-of-Change1 by Ellen Harries]] ## Questions to Explore question:: How does ToC differ from Economy Transformers' Brondocument? question:: What role can ToC play in creating the 'Fourth Scenario'? question:: How can ToC help transform the cosmetics industry towards regenerative practices? question:: What's the relationship between personal transformation and organisational ToC?