Value seeking, in Prof. [[Carliss Baldwin]]'s language, refers to the process through which firms and individuals actively engage in searching for and creating new sources of value. It involves identifying opportunities and pursuing activities that can enhance or create value for themselves or their organizations. According to Prof. Baldwin, value seeking is a fundamental activity that drives innovation and economic growth. It involves exploring different domains, technologies, markets, or business models to discover new ways of creating value. This process requires individuals and firms to constantly adapt and evolve their strategies and capabilities in response to changing market conditions. # Various Stages and Kinds of Value Seeking Value seeking can take various forms, such as developing new products or services, entering new markets, leveraging emerging technologies, or reconfiguring existing resources and capabilities. It often involves taking risks and experimenting with different approaches to discover what works best. See [[Early Stage Value Seeking]] and [[Late Stage Value Seeking]]. # Conclusion Prof. Baldwin emphasizes the importance of understanding the dynamic nature of value creation and the need for continuous learning and adaptation. She argues that successful value seekers are those who can effectively navigate complex environments, collaborate with diverse stakeholders, and leverage their own knowledge and expertise. In summary, value seeking in Prof. Carliss Baldwin's language is an active process of exploring opportunities, experimenting with different approaches, and continuously adapting strategies to create or enhance value for individuals or organizations. It involves a mindset of constant learning and evolution to stay competitive in dynamic market environments.