Alvin Toffler was an American writer, [[futurist]], and thinker best known for his works on the effects of rapid technological and [[social change]]. His most famous book is **[[📚 Future Shock (1970)]], in which he coined the term _future shock_ to describe the psychological state of individuals and societies overwhelmed by too much change in too short a time. He often explored themes like: - The [[transition]] from an industrial to a post-industrial society - The rise of the [[information age]] - The acceleration of change - How these transformations affect people, businesses, and governments Other major books include [[📚 The Third Wave (1980)]] and [[📚 Powershift (1990)]]. He and his wife, Heidi Toffler, co-wrote many of these works. He was kind of like a time-traveling sociologist—writing not about where we _are_, but where we’re _going_.