Purpose serves as the foundational "WHY" behind actions, creations, and existence, offering direction, motivation, and meaning. It articulates the reasons individuals or organizations engage in their chosen paths, reflecting personal [[values]], [[passions]], and societal contributions. By defining your "WHY," purpose provides a clear rationale that guides decisions and [[strategies]], enhancing [[fulfilment]], [[resilience]], and [[impact]]. This [[alignment]] with a deeper "WHY" helps in navigating challenges and making meaningful choices that resonate with core values and long-term [[visions]].