Bootstrapped [[🔎 Entrepreneur|entrepreneurs]] start and grow their businesses using their own funds or the business's revenue, without relying on external investment such as [[🔎 Venture Capital (VC)]] or [[Angel investors]]. This approach emphasises minimalistic financial strategies, focusing on organic growth and profitability from the outset. Bootstrapped entrepreneurs often prioritize slow and steady growth, maintaining full control over their company without the pressure from external [[stakeholders]]. They [[🔎 Technological Leverage|leverage]] cost-[[🔎 Effectiveness|effective]]] methods, such as digital marketing and [[lean]] business models, to maximize resources and achieve sustainability. This self-funding strategy can lead to a strong foundation, with the business being closely aligned with the founder's [[vision]] and [[values]]. ## Prominent examples: - [[Sara Blakely]]: [[Spanx]] - [[Sahil Lavingia]]: [[Gumroad]]