A global mobility-as-a-service company headquartered in [[San Francisco]], California. It was founded in 2009 by [[Garrett Camp]] and [Travis Kalanick] and revolutionized the transportation industry by introducing a ride-hailing platform that connects riders with drivers through a mobile app. The company has since expanded its services beyond ride-hailing, offering food delivery via [[Uber Eats]], freight logistics through Uber Freight, and even micro-mobility options like scooters and bikes in select markets. These diversified services have helped Uber grow its presence in over 70 countries. Uber operates on a dynamic pricing model, where fares fluctuate based on demand, time, and location, known as "surge pricing." This approach maximizes driver availability and helps balance supply and demand in real time. The company has invested heavily in technology, including [[autonomous vehicle]] research and [[AI]], to shape the future of mobility. Its goal is to become a fully integrated transportation platform that reduces car ownership and makes commuting more efficient. Uber went public in May 2019. While profitability has been a challenge historically, the company has shown steady progress toward positive [[cash flow]] and long-term growth.