#zettel #gaming # Media in Generation 3 of Pokemon is very Frutiger Aero In playing through Pokemon [[Pokemon Sapphire]] and [[Pokemon Emerald]], one thing I've noticed in the media around it like the TV show, movie posters, and other promotional material is the idea of technology being presented through colorful, lived in worlds and spaces with water and nature on full display. It feels a lot like [[Frutiger Aero]]. Perhaps this is leaning a little too hard into a theory, but considering how Hoenn is a soft reboot for the franchise, perhaps this was their way of leaning on the common trends of the generation to make the reboot feel more accessible?