# Laws of UX. Using Psychology to Design Better Products & Services Jon Yablonski (2020) #Design Read on [[18-06-2023]] Takeaways - 1. Useful principles to apply 2. We don't have design principles 1. We need to create personas to understand users' mental models and expectations. --- Preface - How to justify and validate design decisions? - From the field of psychology - behavioural science, psychological principles. - **Content** [[Jakob’s Law]] [[Fitts’s Law]] [[Hick’s Law]] [[Miller’s Law]] [[Postel’s Law]] [[Peak–End Rule]] [[Aesthetic–Usability Effect]] [[von Restorff Effect]] [[Tesler’s Law]] [[Doherty Threshold]] [[With Power Comes Responsibility]] [[Applying Psychological Principles in Design]]