# Advertising Evil, and necessary. I shifted my stance on adtech after realizing how critical it is for mom-and-pop shops like [[Goldeneaglecoin]] and [[The Tree Center]]. Especially realizing how [[Apple]]'s blocking of tracking actually hurt the small players and not the big players: ## See also - [[Marketing Analytics]] - [[E-Commerce]] - [[Digital Marketing]] - [[Marketing]] - [[Google Tag Manager]] ## Books - [[BOOK - Marketing Analytics - Mike Grigsby]] - [[BOOK - Web Analytics 20 - Avinash Kaushik]] ## Links - [Apple robbed the mob's bank | Mobile Dev Memo by Eric Seufert](https://mobiledevmemo.com/apple-robbed-the-mobs-bank/) - [Apple robbed the mob's bank, part 3 | Mobile Dev Memo by Eric Seufert](https://mobiledevmemo.com/apple-robbed-the-mobs-bank-part-3/)