# Google Tag Manager Flashcards [[Marketing Analytics]] [[Advertising]] #flashcards What are the three main components of Google Tag Manager? - ==tags== - ==variables== - ==triggers== <!--SR:!2022-07-05,22,250!2022-07-15,28,250!2022-08-02,46,270--> What do you call segment of codes provided by analytics, marketing and support vendors to integrate their products into websites?::A tag. <!--SR:!2022-08-01,45,270--> What are two common types of tags used by marketing vendors (in contrast to normal HTML tags)?::`img` and `script` <!--SR:!2022-06-16,11,250--> What are the `img` and `script` HTML tags often used for (in a marketing context)? ? They are used by analytics, marketing and support vendors to integrate their products into websites. <!--SR:!2022-07-25,33,250--> How can you avoid manually inserting tags into your website? ? Use Google Tag Manager to configure and publish tags and how they fire. <!--SR:!2022-06-16,11,250--> How can you deploy a tag that is not supported yet by Google Tag Manager? ? Use the HTML custom tag. <!--SR:!2022-07-09,24,250-->