# Hormozi Source Intake 2026-06-20 Hormozi Source Intake 2026-06-20 is the first [[Source Intake|source-intake]] pass that brings Alex Hormozi's public business resources into Joe's Mynd. ## Meaning This source belongs in Joe's Mynd because it can clarify [[Action]], [[Business]], [[Financial Well-being]], [[Occupational Well-being]], and The Brotherhood operating language. The source is public business material, not private lived source material and not sacred source material. The steward is Hormozi Buddy in the backstage Codex workflow. The first output is the canonical [HORMOZI_MEANING_GUIDE.md](</Users/joeniemchak/Developer/10 Systems/codex-collaboration/ontology/HORMOZI_MEANING_GUIDE.md>), [[Hormozi Meaning Guide]], [[Hormozi Meaning Map]], and a first set of source-draft business terms. Hormozi Buddy should make source status explicit: - `Direct quote` for short exact wording with a public source or user-provided excerpt. - `Hormozi-grounded paraphrase` for source-based summaries in new wording. - `Inference from Hormozi sources` for combined or applied interpretations. - `My application to Joe` for recommendations and implementation choices. The public place for this source inside the whole system is [[Well-being Source Layer]]. ## Core Words Extracted Primary core words: - [[Business]] - [[Offer]] - [[Value Equation]] - [[Pricing]] - [[Lead]] - [[Lead Magnet]] - [[Audience]] - [[Advertising]] - [[Sales]] - [[Trust]] - [[Money Model]] - [[Customer Acquisition Cost]] - [[Gross Profit]] - [[Payback Period]] - [[Profit Per Customer]] - [[Retention]] - [[Continuity]] - [[Promotion]] - [[Scaling]] - [[Constraint]] - [[Leverage]] - [[Implementation]] Secondary words for later passes: - guarantee - scarcity - urgency - bonus - naming - gross profit - customer acquisition cost - payback period - continuity - upsell - downsell - referral - affiliate - cold outreach - paid ads - content - brand - more customers - profit per customer - keep them longer - advertising - retention - continuity - promotion - roadmap - workshop - podcast - audiobook ## Source Anchors The first intake pass used: - official Acquisition.com course maps for Offers, Leads, Money Models, and Scaling - the official $100M book system pages - the official Alex Hormozi YouTube channel index - representative long-form videos on business math, growth, leads, sales, audience, wealth, and AI - the ACQ AI page as a current example of implementation-focused framing - The Game podcast as the compact operating frame - the Scaling Roadmap as a public diagnostic source - the Acquisition.com media page as the official live-source surface - the Money Models audiobook and Leads bonus page as public implementation resources The depth-correction pass added: - 505 current public Alex Hormozi YouTube channel titles checked with `yt-dlp` - 36 representative YouTube anchors verified with metadata - 27 official Acquisition.com and shop anchors verified as reachable - official Offers module anchors from Picking Markets through Naming Products - public Leads bonus modules for lead magnets, first clients, Mozi media, cold outreach, paid ads, referrals, affiliates, and scaling - public Money Models audiobook modules for offer stacks, attraction offers, upsells, downsells, continuity, and payment structures - public Scaling stage anchors from Improvise through Capitalize - canonical guide expansion to 136 repeated term sections ## Decision Hormozi should become a dedicated public business source guide in Joe's Mynd. The guide should not replace Joe's own meaning, The Brotherhood's ethics, or relationship-first language. It should serve as a sharp business lens that can be accepted, filtered, compared, or rejected term by term. ## Links - [[Source Intake]] - [[Hormozi Meaning Guide]] - [[Hormozi Meaning Map]] - [[Hormozi Resource Coverage Audit 2026-06-20]] - [[Hormozi Business Meaning Comparison]] - [[Meaning Guide Steward]] - [[Core Word Map]] - [[Well-being Source Layer]] - [[Business]] - [[Offer]] - [[Lead]] - [[Money Model]] - [[Advertising]] - [[Customer Acquisition Cost]] - [[Gross Profit]] - [[Payback Period]] - [[Profit Per Customer]] - [[Retention]] - [[Continuity]] - [[Promotion]] - [[Scaling]] - [[Aligned Action]] - [[Action Evaluation]] - [[Financial Well-being]] - [[Occupational Well-being]] - [[The Brotherhood Meaning Source]] - [[Joe]] - [[Mynd]] ## Tensions Hormozi's material is designed for business growth. Joe's Mynd is designed for meaning, action, relationship, and well-being. The intake is valid only if business clarity remains answerable to the wider system. ## Question Which Hormozi meaning should Joe test in a real business decision first?