# Hormozi Resource Coverage Audit 2026-06-20 Hormozi Resource Coverage Audit 2026-06-20 is the audit of missed, underweighted, and next-pass Alex Hormozi resources for the [[Hormozi Meaning Guide]]. ## Meaning The first Hormozi pass covered the main structure: offers, leads, money models, scaling, sales, trust, constraints, leverage, and implementation. This audit found several primary resources that make the guide clearer and more complete. ## Resources Added After Audit | Resource | Why it matters | Guide impact | |---|---|---| | [The Game Podcast](https://www.acquisition.com/podcast) | official short frame: get more customers, make more profit per customer, keep them longer | adds the operating flywheel | | [Scaling Roadmap](https://www.acquisition.com/roadmap) | personalized roadmap and diagnostic lead magnet | clarifies roadmap, diagnosis, consent, and implementation | | [Acquisition.com Media](https://www.acquisition.com/media) | official list of current social and podcast channels | gives Hormozi Buddy the live-source surface | | [$100M Leads bonuses](https://www.acquisition.com/leads-gifts) | lead magnet mastery, first clients, Mozi media, outreach, ads, referrals, affiliates, audiobook, journal, replay | deepens the lead system and implementation sources | | [$100M Money Models audiobook](https://www.acquisition.com/training/money/audiobook) | public chapter map for CAC, gross profit, payback, attraction offers, upsells, downsells, continuity | deepens the money model system | | [$100M Book Bundle](https://shop.acquisition.com/pages/100m-book-bundle) | concise official framing of the three-book system | clarifies the offers, leads, money-models sequence | | [Scaling Workshop FAQ](https://www.acquisition.com/scalingworkshopsfaqs) | workshop source for constraints, tangible levers, Q&A, workbook, and preparation | grounds the applied constraint-removal layer | | [About Alex](https://www.acquisition.com/about-alex) | official positioning around data-driven strategies, expert guidance, and scalable growth | grounds public positioning and mission language | ## Clearer Map The clearer Hormozi map is: 1. Get more customers. 2. Make more [[Profit Per Customer]]. 3. [[Retention|Keep customers longer]]. 4. Use [[Offer]], [[Advertising]], [[Sales]], [[Money Model]], [[Continuity]], [[Constraint]], [[Leverage]], and [[Implementation]] to move those three numbers. This makes the first pass more precise. The original map was correct, but it leaned toward categories. The improved map names the operating flywheel. The later canonical depth correction expands that flywheel into the source-of-truth guide: - [HORMOZI_MEANING_GUIDE.md](</Users/joeniemchak/Developer/10 Systems/codex-collaboration/ontology/HORMOZI_MEANING_GUIDE.md>) It adds a deeper public-source layer for YouTube inventory, official course modules, offer mechanics, lead mechanics, sales mechanics, delivery and retention, money-model variants, scaling stages, AI/content leverage, and operator principles. ## New Second-Ring Terms This audit added these source-draft notes: - [[Advertising]] - [[Customer Acquisition Cost]] - [[Gross Profit]] - [[Payback Period]] - [[Profit Per Customer]] - [[Retention]] - [[Continuity]] - [[Promotion]] ## Intentionally Not Fully Imported These resources exist but should not be copied wholesale into Joe's Mynd: - full audiobooks - full YouTube transcripts - social media feeds - workshop materials behind application, purchase, or attendance flows - private/community content from Skool or paid groups They can inform source notes when they are public and available, but the guide should stay a meaning map, not an archive. ## Source Of Meaning This note is grounded in a second primary-source audit of Acquisition.com pages, shop pages, the official podcast page, official media page, official YouTube metadata, and existing Hormozi source notes. ## Relationship Over Time This audit should be revisited when Hormozi releases a new book, changes the official free training structure, or when Joe wants a deeper pass on one source family. ## Links - [[Hormozi Meaning Guide]] - [[Hormozi Meaning Map]] - [[Hormozi Source Intake 2026-06-20]] - [[Hormozi Business Meaning Comparison]] - [[Business]] - [[Offer]] - [[Lead]] - [[Sales]] - [[Money Model]] - [[Advertising]] - [[Customer Acquisition Cost]] - [[Gross Profit]] - [[Payback Period]] - [[Profit Per Customer]] - [[Retention]] - [[Continuity]] - [[Promotion]] - [[Constraint]] - [[Leverage]] - [[Implementation]] - [[Core Word Map]] - [[Well-being Source Layer]] ## Tensions More resources can create more clarity or more sprawl. The guide should deepen around source families only when the added detail changes a decision. ## Question Which missing resource would change Joe's next business action, rather than just make the archive larger?