# Promotion Promotion is the wrapper that makes an [[Offer]] more attractive without changing the underlying value. ## Meaning In the [[Hormozi Meaning Guide]], promotion belongs around the offer. It can include naming, framing, bonus structure, urgency, scarcity, packaging, and launch mechanics. Promotion connects [[Offer]], [[Value Equation]], [[Advertising]], [[Lead Magnet]], [[Sales]], and [[Trust]]. For Joe's Mynd, promotion should clarify and invite. It should not disguise, exaggerate, or pressure. ## Source Of Meaning This note is grounded in the Acquisition.com Offer Creation Course, public Acquisition.com bonus material, and [[Hormozi Meaning Guide]]. ## Relationship Over Time This note should mature when Joe compares a plain offer and a promoted offer for truthfulness, clarity, and care. ## Links - [[Hormozi Meaning Guide]] - [[Offer]] - [[Value Equation]] - [[Advertising]] - [[Lead Magnet]] - [[Sales]] - [[Trust]] - [[Business]] - [[Hormozi Business Meaning Comparison]] - [[Aligned Action]] - [[Joe]] - [[Mynd]] ## Tensions Promotion can help people notice real value. It can also become manipulation when the wrapper becomes stronger than the promise. ## Question What wrapper makes the true value easier to notice without making it less true?