# Pricing Pricing is the business decision that sets value signal, buyer filter, margin, and delivery promise. ## Meaning In the [[Hormozi Meaning Guide]], price is not only what someone pays. It shapes perceived value, who is likely to buy, what delivery can afford, and whether the [[Money Model]] can survive. Pricing connects [[Offer]], [[Value Equation]], [[Sales]], [[Trust]], [[Financial Well-being]], and [[Business]]. For Joe's Mynd, pricing should support honest value, sustainable service, and clear boundaries. ## Source Of Meaning This note is grounded in the Acquisition.com Offer Creation Course, the official pricing and value checklist, and [[Hormozi Meaning Guide]]. ## Relationship Over Time This note should mature when Joe compares price changes with delivery quality, fit, and well-being. ## Links - [[Hormozi Meaning Guide]] - [[Offer]] - [[Value Equation]] - [[Sales]] - [[Trust]] - [[Money Model]] - [[Financial Well-being]] - [[Business]] - [[Action Evaluation]] - [[Joe]] - [[Mynd]] ## Tensions Higher price can fund better service and signal value. It can also exclude, overpromise, or turn vulnerability into margin if not filtered by care. ## Question What price would make the promise sustainable, truthful, and well-supported?