# Money Model Money Model is the structure that explains how a [[Business]] captures, keeps, reinvests, and compounds value. ## Meaning In the [[Hormozi Meaning Guide]], a money model includes more than revenue. It includes [[Pricing]], gross profit, customer acquisition cost, payback period, attraction offers, upsells, downsells, continuity, and the connection between [[Offer]] and [[Lead]] economics. For Joe's Mynd, a money model should support [[Financial Well-being]], [[Occupational Well-being]], and mission-aligned action. ## Source Of Meaning This note is grounded in the Acquisition.com $100M Money Models Course, the $100M book system, and [[Hormozi Meaning Guide]]. ## Relationship Over Time This note should mature when Joe maps one real business model and names the current constraint. ## Links - [[Hormozi Meaning Guide]] - [[Business]] - [[Offer]] - [[Lead]] - [[Pricing]] - [[Sales]] - [[Scaling]] - [[Constraint]] - [[Financial Well-being]] - [[Occupational Well-being]] - [[Action Evaluation]] - [[Joe]] - [[Mynd]] ## Tensions Money models can make a business sustainable. They can also hide human cost if profit is tracked more carefully than delivery, consent, and well-being. ## Question How does this business make money, keep enough of it, and reinvest it without violating the meaning of the work?