# Lead Lead is a person or organization with enough attention or interest to enter a possible value-exchange path. ## Meaning In the [[Hormozi Meaning Guide]], leads are the demand-side input of a business system. Leads can come through [[Lead Magnet|lead magnets]], [[Audience]], content, warm outreach, cold outreach, paid ads, referrals, affiliates, and other channels. A lead becomes meaningful only in relation to an [[Offer]], [[Sales]], [[Trust]], and a [[Money Model]]. For Joe's Mynd, a lead should remain a person, not just a metric. ## Source Of Meaning This note is grounded in the Acquisition.com Lead Generation Course, the $100M Leads resources, and [[Hormozi Meaning Guide]]. ## Relationship Over Time This note should mature when Joe defines the difference between attention, contact, qualified lead, booked call, client, and relationship. ## Links - [[Hormozi Meaning Guide]] - [[Lead Magnet]] - [[Audience]] - [[Offer]] - [[Sales]] - [[Trust]] - [[Money Model]] - [[Business]] - [[The Brotherhood Meaning Source]] - [[Relationship]] - [[Joe]] - [[Mynd]] ## Tensions Lead language is useful for operating a business. It becomes harmful when it hides the person behind the pipeline. ## Question What makes someone a real lead without reducing them to a number?