# Continuity Continuity is a recurring value and revenue structure that keeps service, payment, and relationship active over time. ## Meaning In the [[Hormozi Meaning Guide]], continuity is part of the [[Money Model]] system. It can include recurring offers, bonus offers, discounts, waived fees, memberships, and other structures that make value and payment continue. Continuity connects [[Retention]], [[Profit Per Customer]], [[Gross Profit]], [[Payback Period]], [[Trust]], and [[Scaling]]. For Joe's Mynd, continuity should mean ongoing mutual value, not hidden lock-in. ## Source Of Meaning This note is grounded in the Acquisition.com Money Models Course and [[Hormozi Meaning Guide]]. ## Relationship Over Time This note should mature when Joe designs or evaluates one recurring service structure. ## Links - [[Hormozi Meaning Guide]] - [[Money Model]] - [[Retention]] - [[Profit Per Customer]] - [[Gross Profit]] - [[Payback Period]] - [[Trust]] - [[Scaling]] - [[Business]] - [[Financial Well-being]] - [[Action Evaluation]] - [[Joe]] - [[Mynd]] ## Tensions Continuity can stabilize service and revenue. It can also blur consent if leaving is harder than staying. ## Question What ongoing value makes this recurring relationship worth continuing?