this is the paper that introduces the [[Fogg behavioural model]]! ## notes - increasing motivation is not sufficient in and of itself to effect change if people aren't confident in their ability - thought people may also take that motivation to auto-increase their ability - Fogg argues that motivation and ability can be traded off - oooh, we've got a little Greek dropping in: _kairos_! - let's get into some fucking language, gang - kairos is time, but specifically _the right or critical moment_, as opposed to _chronos_, which is just _time_ - god we've lost such good words - triggers when the ability/motivation combination are below the threshold are just annoying -