Jeff Bezos categorizes decisions into two types: Type 1 decisions (aka "one way doors"), which are significant, irreversible, and require careful deliberation, such as launching a new product line; and Type 2 decisions (aka "two way doors"), which are reversible and can be made quickly, like adjusting the price of a product. Type-1 decisions you have to "measure twice and cut once". Type-2 is "done is better than perfect" #published 2025-01-17