## **Purpose** This document defines all operational pipelines and media workflows used across the Toggle Creative, Media & Marketing organization. These workflows ensure: - predictable, high-quality output - fast execution under founder-driven timelines - clarity of roles across creative contributors - standardized handoff points - alignment with Toggle’s brand, narrative, and communication strategy - reduced cognitive load for Joe and Shereen - scalable onboarding for part-time contributors and contractors This is the operational layer of the **Toggle Media Engine**. --- # **1. High-Level Pipeline Overview** Toggle’s media and creative operations revolve around four primary pipelines: 1. **Narrative Pitch Message Pipeline** 2. **Rapid-Response Media Pipeline** 3. **Social Media Content Pipeline** 4. **Investor Communications Pipeline** Supporting pipelines: 5. **Diagram & Technical Visual Pipeline** 6. **Template Development Pipeline** 7. **Asset Management & File Hygiene Workflow** 8. **Canva/CapCut Integration Workflow** Each pipeline has defined triggers, steps, ownership, and outputs. --- # **2. Narrative Pitch Message Pipeline** _(e.g., “Caitlyn’s First Toggle Moment”)_ ### **Purpose** Turn founder narrative + VO into a polished, multi-format asset package for VCs, onboarding, and public storytelling. ### **Trigger** Joe begins a new narrative arc OR a VC asks for deeper product/contextual clarity. ### **Workflow** 1. **Founder Narrative Draft** - Joe drafts script, outline, or VO. - Stored in: `01 Narrative Projects`. 2. **Script Preparation** - Media Assistant formats script; extracts keywords for visual mapping. 3. **Initial Asset Assembly** - Media Assistant builds rough sequences in Canva/CapCut. - Pulls from `06 Video Asset Library` + templates. 4. **Design Polish** - Sergey + Dani refine visuals, motion, diagrams, and layouts. 5. **Creative Review** - Shereen ensures brand consistency + storytelling clarity. 6. **Founder Review** - Joe provides final adjustments, emphasis changes. 7. **Final Exports** - Horizontal (16:9), vertical (9:16), square (1:1). - Captions + clean versions. 8. **Distribution Packaging** - Social cuts → `03 Social Media Assets` - Investor cuts → `04 Investor Communications` - Master in project folder → `01 Narrative Projects` ### **Outputs** - Master video - Vertical/social cutdowns - Thumbnail package - Diagram pack - Clean archive version --- # **3. Rapid-Response Media Pipeline** _(VC questions, founder replies, time-sensitive content)_ ### **Purpose** Enable Joe to respond quickly to investor questions with clear, high-production media. ### **Trigger** Joe records a voice memo, video snippet, or receives a VC question. ### **Workflow** 1. **Founder Input** - Joe records and drops into `02 Rapid-Response Media Engine`. 2. **Rough Edit** - Media Assistant assembles fast cut in CapCut. - Inserts templates, captions, keyword highlights. 3. **Design Support (If Needed)** - Sergey/Dani create or refine supporting graphics. 4. **Review Sprint** - Rapid checks from Shereen + Joe. 5. **Export + Distribution** - Sent directly to VC. - Saved in `02` + mirrored into `03` (if public-appropriate). ### **Outputs** - Fast-turnaround video - Optional social snippet - Any supporting diagrams/graphics --- # **4. Social Media Content Pipeline** ### **Purpose** Convert narrative assets, rapid-response content, and founder insights into platform-optimized social posts. ### **Trigger** - New narrative video goes live - Joe posts an idea - Marketing cycle milestone - Investor-facing snippet adapted for public use ### **Workflow** 1. **Content Identification** - From `01`, `02`, or new content from Joe. 2. **Cutdowns & Adaptation** - Media Assistant creates 9:16 / 1:1 formats. - Add captions, subtitles, hooks, on-screen keywords. 3. **Graphic Assets** - Sergey/Dani create carousels, quote cards, diagrams. 4. **Creative Review** - Shereen ensures consistency + tone. 5. **Scheduling / Distribution** - Assets placed in `03 Social Media Assets` per platform. ### **Outputs** - TikTok/Reels/Shorts - X/LinkedIn static assets - Carousels - Lightweight diagrams --- # **5. Investor Communications Pipeline** ### **Purpose** Produce visuals and explanations that help investors understand Toggle’s key concepts, mechanisms, economics, and GTM. ### **Trigger** - VC question - Due diligence thread - Follow-up email - Deck update ### **Workflow** 1. **Inquiry Intake** - Joe passes incoming topic to Shereen/Media Assistant. 2. **Diagram or Graphic Creation** - Created in `05 Technical + Systems Diagrams`. - Styled for clarity + investor readability. 3. **Message Assembly** - Media Assistant prepares optional short-form video or static visual. 4. **Founder Review** - Joe checks conceptual and narrative correctness. 5. **Delivery** - Sent directly to investor. - Archived under `04 Investor Communications Assets`. ### **Outputs** - Diagrams - Technical visuals - Short explainer clips - Narrative framing slides --- # **6. Diagram & Technical Visual Pipeline** ### **Purpose** Translate complex Toggle concepts into clean, communicable diagrams. ### **Workflow** 1. Joe or Shereen defines concept. 2. Sergey or Dani designs the diagram. 3. Diagram stored in: - `05 Technical + Systems Diagrams` - Added to templates if reusable. ### **Outputs** - System diagrams - Causal flows - Mechanism explanations - Visual reasoning aids --- # **7. Template Development Pipeline** ### **Purpose** Ensure long-term efficiency, consistency, and coherence across media. ### **Workflow** 1. Identify repetitive work patterns. 2. Build templates in Canva or CapCut. 3. Store template in `08 Templates (Reusable)`. 4. Update governed by Shereen. 5. Communicate template changes to team. ### **Outputs** - Video templates - Thumbnail systems - Diagram styles - Social card frameworks - Title card sets --- # **8. Asset Management & File Hygiene Workflow** ### **Purpose** Keep the Canva workspace and media system clean, navigable, and scalable. ### **Workflow** - Follow naming conventions (`Project — Type — Descriptor — v01`). - Place files only in designated folders. - Move outdated files to `09 Archive`. - Maintain version control. - Delete nothing without approval. ### **Primary Owners** - Media Assistant - Sergey + Dani - Shereen (governance) --- # **9. Canva ↔ CapCut Integration Workflow** ### **Purpose** Ensure all video assets flow smoothly between design (Canva) and editing (CapCut). ### **Workflow** 1. Graphics built in Canva 2. Exported as PNG/MP4 3. Stored in `06 Video Asset Library` 4. Imported into CapCut for editing 5. Final video returned to appropriate folder: - `01 Narrative Projects` - `02 Rapid-Response` - `03 Social Media` ### **Outputs** - Motion-friendly overlays - Diagram animations - Founder message sequences --- # **10. Roles Within the Pipelines** ### **Founder — Joe** - Narrative direction - Raw content generation - Final approval ### **Shereen** - Creative lead - Brand governance - Workflow prioritization - Final quality control for design ### **Sergey** - Graphic production - Light animation - Technical diagrams ### **Dani** - Design, layout, Figma support - Template refinement ### **Media Assistant** - Rough cuts - Assembly - Canva production - File hygiene - Rapid-response content --- # **11. Related Documentation** - **Canva Folder Architecture** → [[50-05-01 Canva Folder Architecture]] - **Templates & Reusable Assets** → [[50-03 Templates & Reusable Assets]] - **Media Assistant JD** → [[50-04-01 Media Assistant (JD)]] - **Creative Org Overview** → [[50-01-01 Creative & Marketing Team Overview]]