# Frogy **[[20-00 Team Overview|We]] are building the continuity layer for work.** Frogy helps you **leapfrog to the next right thing** — by preserving context, sequence, and momentum as work unfolds over time. The problem Frogy addresses is not effort or intelligence. It is **[[99-09 Fragmentation.md|fragmentation]]**: the constant loss of state between meetings, messages, tools, and decisions. When work keeps resetting, progress stalls. When continuity holds, momentum compounds. That state is called **[[01 Vibe Work.md|vibe work]]**. --- ## Start Here If this is your first time here, these pages establish the thesis quickly: - **[[01 Vibe Work.md|Vibe Work]]** — The coordination state Frogy makes possible - **[[02 The Opportunity.md|The Opportunity]]** — Why continuity is a category-scale problem - **[[03 The Frogy Moment.md|The Frogy Moment]]** — When work stops resetting and starts compounding Together, they answer the core question: **What is Frogy, and why does it matter now?** For the most compressed version of the thesis, see: **[[11-01 One-Slide Vibe Work Thesis.md|One-Slide Vibe Work Thesis]]** --- ## What Frogy Does Frogy does not think for you. Hard work, judgment, and responsibility never go away. What Frogy *does* is carry the cognitive load that machines are best suited for *right now*: - tracking state across time - maintaining sequence - evaluating “where you are” - surfacing the **next right thing** In game-theoretic terms: - **where** → the current digitized world state - **next** → sequence matters - **right** → there is a most optimal move - **thing** → a decision, task, or action Frogy helps you leapfrog to that move. --- ## What Frogy Is Frogy is **infrastructure**, not an assistant. More precisely: > **Frogy is a continuity layer that surfaces the next right thing.** It preserves: - context (what matters) - sequence (what comes next) - intent (why it matters) So momentum doesn’t reset every time attention does. For how this works in practice, see: - **[[40-01 When Work Can Remember.md|When Work Can Remember]]** - **[[40-03 How Toggle Reconstructs State From Interactions.md|How Frogy Reconstructs State]]** --- ## Who Frogy Is For Frogy resonates first with people whose primary job is **maintaining coherence**, not executing isolated tasks. This archetype is called **[[50-05-02 Caitlyn – The Coherence Carrier.md|Caitlyn]]** Caitlyn is not a demographic. She is a structural role that appears wherever work becomes complex enough to fragment. A concrete first encounter is described in: **[[50-03-04 Caitlyn – First Toggle Moment.md|Caitlyn’s First Frogy Moment]]** --- ## Why Now Several forces make continuity infrastructure unavoidable: - inference-capable AI systems (not just generators) - browser-first work collapsing activity into traceable signals - rising **[[99-08 Coordination Tax.md|coordination tax]]** in modern teams This inflection is unpacked in: - **[[05 Why Now.md|Why Now]]** - **[[06 The Wedge.md|The Wedge]]** - **[[09 Why Toggle Wins Now.md|Why Frogy Wins Now]]** --- ## Proof, Signals, and Trajectory Frogy is early, but not speculative. - **[[07 Proof & Signals.md|Proof & Signals]]** — What exists and what’s pulling - **[[08 Expansion Path.md|Expansion Path]]** — Where continuity scales next Details expand during conversation, not before. --- ## For Investors If you’re evaluating Frogy in an angel or pre-seed context: - **[[10 The Ask.md|The Ask]]** — What this raise enables - **[[70 Economics & Value Models.md|Economics & Value Models]]** — How leverage compounds - **[[90-01 Angel SAFE Overview.md|Angel SAFE Overview]]** — Structure and terms --- ## How to Navigate This Site This site is actively maintained by **[[20-01 Joe Maristela.md|Joe Maristela]]**, founder of Frogy. The structure reflects how the work itself is organized: - Concepts live in **[[99 Concepts|99 Concepts]]** - Narrative compressions live in **[[11 Canonical Narratives|11 Canonical Narratives]]** If you’re unsure where to go next, start at the top and follow the links — or reach out to **[[20-01 Joe Maristela.md|me]]** directly via any of the socials listed on my page. --- *Leapfrog to the next right thing.*