**September 6, 2022** #### Links [Transistor](https://share.transistor.fm/s/75071c84) [Spotify](https://open.spotify.com/episode/7lcwTWWwXmoKm2h8wYsX5C) [Google Podcasts](https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2Vzc2VudGlhbC1keW5hbWljcy13aXRoLWRlcmVrLWh1ZHNvbg/episode/M2E5ZTNiMzYtZjE2MS00NjRmLTlkNTQtN2MxODAyMzlmZWZl?sa=X&ved=0CAUQkfYCahcKEwjo7_nv9KH6AhUAAAAAHQAAAAAQAQ) [Apple Podcasts](https://podcasts.apple.com/ca/podcast/brad-ferguson-creating-a-purpose-driven-organization/id1542392917?i=1000578584266) [Podcast Addict](https://podcastaddict.com/episode/https%3A%2F%2Fmedia.transistor.fm%2F75071c84%2F9971934c.mp3&podcastId=3153944) #### Summary Derek's colleague and mentor Brad Ferguson talk [[Purpose]]. #### Concepts - [[Purpose]] - [[Drivers]] - Relevance, Resonance and Respect #### Quotes >How do I contribute to this team? Am I expanding my mind? Am I solving something that's never been solved before? Am I using the team to make that happen? Am I growing through the process? >Getting strategy and culture perfectly aligned, and moving at the right pace is actually what wins in the marketplace. >It was amazing! When you inspire people with a new idea, or a new framework, or a new lens to see the world through...you could see them to react to 'Ah, that's the Alberta that we want in the future...it's Alberta that's on a quest to become better'... that became an organizing mechanism for a culture change. >I think there's something buried in every human being that has the potential to become ignited. #### release Date September 6, 2022 #### See also - Scott Bedbury is at [Brandstream](http://www.brandstream.com) - Brad Ferguson is at [Optimus SBR](https://www.optimussbr.com/) - Derek Hudson is at [Unconstrained](https://getunconstrained.com)