# The Small Big
#audiobook #GTD
* Increasing motivation.
* Connecting an action to the IMPACT on others
* Requesting a small COMMITMENT
* Pointing out CONSISTENCY in behavior
* Sending out an email with future action steps and asking for people to confirm that this is what was discussed
* Make it EASY for user to take desired action
# Chapter 13 - Planning persuasion via IMPLEMENTATION COMMITMENTS
* Strategy for getting others to carry out future commitments
* have them specify where, when, and how they will do it -- "implementation intentions"
* Voters: certain script increased likelihood of voting
- 1: reminding them of voting date
- 2: #1 + asking them to predict if they will vote = self-prediction script
- 3: #2 + asking them what time they will vote, how they will get to the poll, and what they will be doing just before voting = voting plan script, increased voting by 4% (9% for single voter households)
* Even privately made commitments can increase action; the more detailed the commitment, the more effective it is (eg, state date AND time to take an action)
# Chapter 14 - "FUTURE LOCK-IN"
* near-term events are more concrete, while far-term events are more abstract
* asking for a commitment months ahead of time will yield more results than asking about something this weekend