A future vision is *“Something fictional, but shared and understood by a critical mass”*. So in contrast to [[Future Signal]], there never was a real product, however the concept or principle is known and understood on a society level. You can also see them as collectively accepted [[Futures Exploration]]. Pop culture artifacts (books, movies, TV series and so on) are usually a large driver of visions. Sometimes they even feed themselves when one movie introduces a concept, which is then picked up by other pop culture media formats. These might be fictional products that protagonists use or just concepts that these products are based on. An example of this could be Dick Tracey’s 2-way communication wrist radio, which led to a generation of children talking into their wrist watches during play. These visions can influence how we think about products and services to a point where the industry sees potential to create them for real. When Tim Cook announced the [[Apple Watch]], he said “I have been wanting to do this since I was 5 years old”. ## Analyzing visions The basic question is: "*Did this product evolve based on or is similar to something seen in popular culture? Will it be recognized as a similar product by people that know the vision?*" ## Articles & posts [Trends, Visions, Signals and Assessing Potential Futures](https://medium.com/@dirksonguer/trends-visions-signals-and-assessing-potential-futures-17c4a05121ce)