This is the idea of "how mature is the market", how long has it been around, or how much do people know about the options etc. Some markets are very mature, where customers know many options and have features in mind that they want. Others are not mature and customers may focus on more primary factors like "can I trust you." Understanding the market sophistication lets you know how much teaching you will need to do and info you need to include. ## Unsophisticated market This means longer sales pages and complex funnels. ## Sophisticated market. - show you have core features - show what is better. How do you work out if your market is sophisticated or not? Do a search. Software - g2 / trust Services - yelp Ecommerce - amazon / alibaba Game - app store BASICALLY, where you go to find one of these options. [[🗺 Marketing MOC]] [[Copywriting MOC]] from [[Copyhackers]]