202401291022 Status: #idea #🧠 Tags: # The Core Four > "People don’t have shorter attention spans. They have higher standards." > — [[Alex Hormozi]] #quote It feels like there are a million different types of content you have to create. [[Alex Hormozi]] reckons it breaks down into 2 types x 2 types: ![[Pasted image 20240129103206.png]] Combining warm and cold audiences with 1-to-1 and 1-to-many leads us to the only four ways we can let anyone know about anything: the core four. ## How you communicate: We can contact people 1-to-1 or 1-to-many. Another way of thinking about this is private or public communication. - **Private** (1 → 1) - **Public** (1 → Many) ## Who you communicate to: - **Warm Audiences** are people who gave you permission to contact them - **Cold Audiences** are people who have not given you permission to contact them ## 4 Types of Outreach With this in mind, there are 4 basic types of lead-generating content: 1. 1-to-1 to a Warm Audience = [[Warm Outreach]] 2. 1-to-many to a Warm Audience = [[Posting Free Content]] 3. 1-to-1 to a Cold Audience = [[Cold Outreach]] 4. 1-to-many to a Cold Audience = [[Paid Ads]] --- # Further Reading - [[The Value Equation]] - [[ACA Framework]] - [[9-word Email Template]] - [[100m Leads Playbook]] - [[Engaged Leads]] - [[Lead Magnets (Bar Snacks)]] - [[The Core Four]] - [[More Better New]] - [[The Four Lead Getters]] - [[The Five Step One-page Advertising Plan ]] - [[Hormozi-$100M Leads]]