202401291049 Status: #idea #🧠 Tags: #sales #template # ACA Framework > *"People love talking about themselves. So let them. They also love to be complimented, so do that too. And if people feel good when talking to you, they’ll like and trust you more."* > — [[Alex Hormozi]] #quote [[Alex Hormozi]]'s A-C-A Framework: Acknowledge, Compliment, Ask. Use it for [[Warm Outreach]] to sound like a human. The ACA Framework draws on principles of [[Influence]] and [[Chris Voss]]'s insights on [[Mirroring]]. It's great because it helps you talk to anyone. It just so happens it’s also useful for letting people know about your stuff. 1. Acknowledge what they said. Restate it in your own words. This shows active listening. 2. Compliment them on whatever they tell you. Tie it to a positive character trait if you can. 3. Ask another question. Lead the conversation in whatever direction you want. In this case, to a topic closer to your offer. --- # References - [[$100m Leads]] - [[Hormozi-$100M Leads]] - [[Influence]] - [[Never Split the Difference]]