202401231147 Status: #person #🧍 Tags: #bio # Charl Laubscher Charl is a strategist, designer, writer, musician, but most of all, reader. He started his first company at 24 (when he got let go during the GFC), and has been building creative companies ever since. Charl is the Founder and Director of Love + Money, a creative agency, ToolKit™, a brand technology company, and the co-founder of a small portfolio of creative +Ventures, including an ethical makeup company with one of Australia's most revered female entrepreneurs, and an electronic music instruments company with one of the music industry's most widely-respected musicians. His approach to strategy, business, art and life is multidisciplinary, drawing on a broad array of mental models and human truths from physics to psychology, jazz theory to game theory. His talent is probably drawing the connections between them all. He cooks like a demon, has an exquisite bitters selection, and smells fantastic. Always. In past lives he’s worked in branding and advertising for Interbrand, DDB and TBWA, and once wrote a column on feminist issues for The New Zealand Herald. He likes cooking almost as much as he like eating. He still gets up and practices his scales on his guitars every morning. And his mum is his hero. # Key Ideas 1. [[Brands are Memes]] 2. [[Atomic Brand Systems™]] # Quotes > # Bibliography - --- # References -