202401241248 Status: #📚 #book #antilibrary Tags: #reference #business #sales #systems ___ # $100m Leads * Author: [Alex Hormozi](https://www.amazon.comundefined) * ASIN: B0CFDR3TYV * Reference: https://www.amazon.com/dp/B0CFDR3TYV * [Kindle link](kindle://book?action=open&asin=B0CFDR3TYV) ## Summary [[Alex Hormozi]] breaks down everything he's learned about scaling business through lead generation. Unlike a lot of this schlocky sort of stuff, he's 1. His thinking is clear and concise 2. Got a good reason for doing it (he's generating leads — ie. you) 3. He's not in it (nor advocating) for the quick win 4. He's well researched (quotes [[Richard Feynman]] and [[Charlie Munger]]) 5. He's got good experience to back it up If you want an overview, check the [[100m Leads Playbook]] ## Core Ideas - [[Engaged Leads]] - [[Lead Magnets (Bar Snacks)]] - [[The Value Equation]] - [[ACA Framework]] - [[The Core Four]] - [[Warm Outreach]] - [[Posting Free Content]] - [[Cold Outreach]] - [[Paid Ads]] - [[More Better New]] - [[The Four Lead Getters]] - [[Customer Referrals]] - [[Employee Advertising (Sales Team)]] - [[Agency Masterclass]] - [[Affiliates]] - [[The Five Step One-page Advertising Plan ]] ## Worth it if… You're looking for a step by step guide to scale a business. And reasons behind why it works. ### Further Reading, Listening, Watching 1. [[Good to Great]] 2. [[Masters-Thiel-Zero to One]] 3. [[Hormozi-$100M Leads]]