# Always Be Content Modeling One of the biggest problems clients come to me with is a big mess of content. "I didn't know, when I started blogging, that it would turn into this!" Disambiguate Content Audit draw out hidden metadata sometimes it takes writing and editing back and forth to reveal what kinds of data we have to work with. conversation is design. consider a new structure Further Reading Redesigning The Toast Content Modelling: A Master Skill https://alistapart.com/article/content-modelling-a-master-skill