This course has a lot of resources I need to be taking advantage of. I did pay so much money for them after all. I don't even remember how much I spent but I think it was in the ballpark of $500? It was really the beginning of my interest in marketing overall. When did I even buy this? lol. ![[22-08-15 AWAI Receipt.png]] Yep, it was 2016, paid $500 that I DEFINITELY DID NOT HAVE! At the time. I put it on the MAIN BFA and I'm pretty sure I had like 10k worth of credit card debt then. Wow, I've come so far. I never want that for myself again. https://www.awai.com/members/accelerated-program/01/ --- # Part 2 - The Fundamentals of Persuasive Writing ## Writing in your own voice ![[22-10-14 prog02p92 Tip.png]] >[!NOTE] 3 Ways to Give Your Letter the Proper "Voice" - Paul Hollingshead > The voice of a letter touches a whole different set of buttons > in your reader. Something deep down inside. Something that makes him > feel at ease, comfortable, and, most importantly, makes him want to trust > you. > Here are three very simple tricks I use to naturally eliminate "adspeak" > from my letters. >1. Imagine the person you're writing to. Picture him or her as a friend. >2. Believe that the product you're selling will improve your friend's life. >3. Figure out what it would take to convince you to buy the product. # Part 3 - The Secret Structure of Direct-Response Sales Copy I think this is the most important section. [[AWAI - Exercise 7 Notes]] # Part 5 - You're a Copywriter! Your Guide to Getting Clients /Users/bijou/Library/Mobile\ Documents/com\~apple\~CloudDocs/Career/Resources/AWAI/prog_Copywriting_05.pdf