I don't know the chapters but I'm listening to this podcast again before I buy the book. https://www.amazon.com/Key-Person-of-Influence-audiobook/dp/B01BUIXVE2/ The 5 Ps of becoming a key person of influence: Pitch Publish Product Profile Partnership Pitch is your ability to persuade someone into a new behavior or way of thinking. Pitching is one to many. Not necessarily one to one i.e. coach or therapist Have an idea that's bigger than you, what kind of dent do you want to make on the world? Make that the center of your pitch. ## Publish You need to be a prolific creator. **Prolific beats perfect!** Dunbar's numbers - Concentric spheres of people around you. You need 7 hours of contact to become an acquaintance. 11 touch points with a brand on google before they buy. You have to warm people up, make them like and trust you. # Products need 4 products Gift - given for free, to get scale and attention Prospect - Into Workshop, online diagnostic, webinar Core offering - service, product, main thing Client product - extended journey, They all work together.