We avoid having conflicting beliefs and attitudes because it makes us feel uncomfortable. The clash is usually dealt with by rejecting, debunking, or avoiding new information. #perception ##### Related studies: 1. Aronson, E., & Tavris, C. (2020, July 14). The Role of Cognitive Dissonance in the Pandemic. Retrieved July 16, 2020, from https://www.theatlantic.com/ideas/archive/2020/07/role-cognitive-dissonance-pandemic/614074/ 2. Samson, A. (2017). The Behavioral Economics Guide 2017. Behavioral Science Solutions. 3. Festinger, L. (1957). An Introduction to the Theory of Cognitive Dissonance. Retrieved June 28, 2020, from https://www.panarchy.org/festinger/dissonance.html 4. Suls, J. (2020, May 04). Cognitive dissonance. Retrieved June 28, 2020, from https://www.britannica.com/biography/Leon-Festinger/Cognitive-dissonance 5. https://www.verywellmind.com/what-is-a-conditioned-response-2794974 6. Ent, M. R., & Gerend, M. A. (2016). Cognitive dissonance and attitudes toward unpleasant medical screenings. Journal of Health Psychology, 21(9), 2075-2084. doi:10.1177/1359105315570986 7. Maoz, I., Ward, A., Katz, M., & Ross, L. (2002). Reactive Devaluation of an "Israeli" vs. "Palestinian" Peace Proposal. The Journal of Conflict Resolution, 46(4), 515-546. Retrieved July 16, 2020, from www.jstor.org/stable/3176189 8. Harmon-Jones, E., & Mills, J. (n.d.). An Introduction to Cognitive Dissonance Theory and an Overview of Current Perspectives on the Theory. https://www.apa.org/pubs/books/Cognitive-Dissonance-Intro-Sample.pdf 9. Tikkanen, A. (n.d.). Cognitive dissonance of Leon Festinger. Encyclopædia Britannica. https://www.britannica.com/biography/Leon-Festinger/Cognitive-dissonance 10. Festinger and Carlsmith: Cognitive consequences of forced compliance. age-of-the-sage.org. (n.d.). https://www.age-of-the-sage.org/psychology/social/festinger_carlsmith_cognitive_dissonance.html 11. Forbidden Toy Experiment. Ebrary. (n.d.). https://ebrary.net/3075/management/forbidden_experiment ##### Examples: - [[Choice-Supportive Bias]] - [[Collection Bias]] - [[Commitment]] - [[Confirmation Bias]] - [[Feedback Loops]] - [[Foot in the Door]] - [[Goal Priming]] - [[If-Then Plans]]