# Pump and Dump Schemes 1. Investment scheme that advertises the benefits of a certain asset, with the hope that a lot of people buy it and raise the price. The asset is then sold by the originator for profit. 3. A scheme in which the development team (or short-term traders) hypes up a project without fundamental basis in order to pump up the price of the tokens temporarily and then sells their holdings immediately after launch to earn a profit. 4. A scheme in which the development team (or short-term traders) hypes up a project without fundamental basis in order to pump up the price of the tokens temporarily and then sells their holdings immediately after launch to earn a profit. See the US SEC's investor alert on pump and dump schemes.