> How to fall in love with your customers. ## What A business book that teaches you how to use wonder to find and fall in love with your ideal customer. ## Why - Your WHO (Customers) is the most important decision you'll make besides the long-term partner you choose. - [[Your profit-margin is proportionate to time spent listening to customers]] ## How - Start with not knowing - wondering what others need - "be-wonder" people (Why you don't have to be like your customers) - Eventually you'll ask questions because you're truly interested It's up to you, the entrepreneur to... - [[Listen to someone's itch]] - [[Create a basic scratch to the itch]] - [[Spark a conversation around your scratch]] ## Related - [[Find something you wonder about]] - [[⭐️ N equals One]]