Is a qualitative analysis tool that's… - Local - Secure - Hotkey-first ## Start with WHO?[^1] I, Alexis, want a better coding tool for my qualitative analysis. ...I also want to learn Swift. Question: WHO? Answer: Me, Alexis Rondeau. Question: Who are you? Answer: I'm many things, but in this context, I'm a qualitative researcher. - As a... - Qualitative researcher in the health-industry - I want to... - Code transcripts - easier - faster - and Compare interviewee segments - clearer - So that... - I can deliver - shared themes - differences between segments - hot quotes - engaging narrative - clearer findings - deeper insights - more engaging narratives - and faster reports - best-informed recommendations - Because... - my clients want to - make better - more informed - decisions - look good in front of their stakeholders - impress their teams - impress their boss - prove their value - secure their employment - make money - pay for expenses - save money - invest money - to keep their family healthy and happy ### Key Benefits Unit/Metrics: - "Time to Code" - "Time to Surprise" - "Time to Insight" ### MVP: "An Insights Development Environment (IDE), for you, forever." - Based on [[Obsidian Landing Page]] - "An Insights Development Environment (IDE)" - Moderating interviews is such a good time to really meet someone on eye-level - We love connecting with people - Qualitative analysis is where the magic happens - Where you discover and develop insights from your interviews - Once the interviews are over and the transcripts have arrived, you hit a brick-wall. - It's hard though without good tools - Your IDE should help you spend more quality time with your transcripts - In DeepDive, reading, coding, segmenting and analysing your interview transcripts is frictionless. - Take a first pass of coding with alias-coding, - review and dive deeper, - highlight quotes with a single keyboard stroke, - develop your coding book, - pepper in your segments and - marvel at what patterns emerge - "For you" - Coding interview transcripts is incredibly personal. - You want to connect with your interview partners after you've spoken with them - You want to also move fast and get into flow quickly - You also want to keep your transcripts secure - And you want to deliver your report ahead of time for fine-tuning with your team - DeepDive is... - Native Mac application - it's much faster than any web-based application - It hooks into your computer directly - It's built to be 100% Customizable - 26 Hotkeys that you can assign to your codes for speed-of-thought coding - 5 coding color schemes to make it easy to parse at a glance - Limitless coding books per project so you can fine-tune your insights - Limitless segmenting of your interviews so you can slice and dice during analysis - Built-in "Auto-Coding" that automatically tags - AI-Coding – Your DeepDive has a local AI engine built-in that learns as you code your transcripts and over time matures to the point of assisting you - "Forever" - "In our age when cloud services can shut down, get bought, or change privacy policy any day, the last thing you want is proprietary formats and data lock-in." - With DeepDive, your data is stored locally and will not ever be held hostage by a cloud-provider - Export your coded transcripts anytime to fully portable Excel or CSV - CSV export also gives you the unparalleled interoperability to use any kind of sync, encryption, or data processing that works with plain text files. - Create transcripts - Create codings - Tag fragments - By mouse - By keyboard - See fragment stats by code - Auto-code - Add aliases to codes - Remove auto-codes - Segment transcript - Show strong sentiment hints #### Like Delve Tool but better because... - No shortcuts - No keyboard navigation - Webbased - No merging of fragments - No auto-coding #### Spreadsheet - Navigation - Fonts ## How - A blazing fast, hotkey-first, secure MacOS App - [[SwiftUI Learning Resources]] - [[Custom CoreData Integration Spike]] - [[Design Resources]] ### Something like this... #### iA Writer as Gold Standard ![[Screenshot 2021-04-01 at 11.38.50.png]] ![[Screenshot 2021-04-09 at 12.13.42.png]] - [[Development of the DeepDive]] ## Backlog - ![[Screenshot 2021-04-09 at 11.46.31.png]] ## Notes - ![[Screenshot 2021-04-08 at 16.04.27.png]] - ![[Screenshot 2021-04-08 at 16.04.36.png]] ## People - [[DeepDive – Internal Demo]] ## Related - https://github.com/EngaugeAI/engauge - https://matomo.org/ - https://perfect.org/ [^1]: [[Start with WHO not How]]