https://youtu.be/jfer4gA9B6E Soeren Soetebeer’s story how he and his team used my “[Reality Check](http://freeisaverb.com/update-my-lessons-learned-and-market-research-case-study/)” methods to get back on-course with his startup by building for real customers. > What a crazy journey. We started with this imaginary persona, every attribute clearly defined… What car, what food, what hair-color… where they live… everything.  > And just through Alexis and his coaching we were able to figure out how the real persona looks like. And how we can use Facebook to not only have an imaginary persona but a REAL one. To market to that persona. And to figure out if and how we can get more of those people.  > It’s been a crazy ride and a great experience to launch our first ad and learn from it.  – Soeren Soetebeer, Founder – Nucaria, Berlin, Germany