The audience that GaryVee and Julius Dein share on **Facebook and Instagram** is... _a mass-audience_ of **15M-20M** active users per month. They’re **mostly men** (75%) between **18 and 34**. Most of them are **single** and went to **college**. The biggest chunk of this audience lives in the **US** (20%). Here’s a quick overview to give you a better sense:  **Activity** This audience is significantly more active across the board than anyone else. On average, a GaryVee/Julius Dein fan wrote **14 comments**, liked **30 posts** and clicked **26 ads** in the past month.  **Who or what is relevant to this audience?** The brands that are highly relevant to this audience are very much personality-driven. As you can see here in this top 25 list, it’s all about people and their success/beauty/fun lifestyle:  A few things I noticed: Not many of the brands this audience also very much likes run ads. GaryVee, Jake Paul and Curtis Lepore are the only ones running full-blown campaigns. From the look of these ads, they’re running mostly on Instagram. GaryVee’s most interesting campaign is all about teaching entrepreneurship to this younger audience. I think he’s honing in to this age-group very well with attention-grabbing along the lines of “your mom is holding you back."  **What to do with this information?** My first instinct here is that this audience is FAR too large to effectively address. Go much, much smaller and more specific. This is more of a “generation” of mostly men than a type of person (or persona) that you can serve  – I would highly recommend narrowing your focus down to a smaller sub-niche (250K or smaller) whose pains you can understand deeply and serve better.