- Inspired by [[Russell Brunson]] via the [[OFAC]] course where you're prompted to find the "Whos" that can do the work ![[start_with_who.png]] "Start with WHO not HOW" means to focus on ALIVE people, actual individuals instead of [[DEAD resources]]. Focus on a single real person that you like[^2] before thinking about _what_ you may have to give them or what they may need and so on. ## Ask yourself "WHO?" - [[People I feel good about|WHO is my ideal customer?]] - [[People I feel good about|WHO is my perfect business partner?]] ## How? - [[Safe Space]] - Love - Care - Eye-level communication - Trust - Conflicts are okay ## Related - [[Connect with people, places and ideas I feel good about]] - [[Follow the Tickle]] - [[OFAC]] [^1]: [[N equals One]] [^2]: [[Don't mistake liking with being impressed]]