# Pick a Niche Article #marketing #interviews #facebook A long-form blog post / sales letter by [[Notes on Dane Maxwell]] about testing and picking a niche and run interviews about their problems *before* investing time and money. A way to source interview candidates for my [[300 In-Depth Interviews Challenge]]. ## Key Ideas - Test which niches work best instead of picking niches randomly - The right niche is measured by how much it costs to acquire a conversation and if those people buy stuff - A niche also a place "to belong and promote" - A niche is a group of people that have similar needs which are not served well at the moment: Plus-sized athletic women - Example: Ran ads for his own album with different audiences and found a niche by accident afterwards: "Females 35-44" - You have to have passion for work - Pick 4 niches I can imagine working in - Find a group on facebook for each niche - Ask the group about their pain points - Watch which group/niche responds - Get one-on-one problem-centered conversations with 15 members in each community to get basic problems for ads - Run chat-bot ads based on the problems discovered ($15 for each niche) -> 5 Question Interviews - Compare how much it cost to get a conversation to how much money spent ## Resources - Site: https://startfromzero.com/guides/pick-a-niche-with-this-metric - Guide: https://uploads-ssl.webflow.com/5df291eb3da2ac77ddf6ce9e/5eff4203bd380275be5dfba3_OnePageGuide-PickingANiche.pdf